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The Practice IndexFive entries · 01 — 05

Everything we run under someone else's name.

Eight practices across marketing, design, and engineering. Each one is run by a senior owner who's done it for ten years and won't put their name on the work. Agencies hand us briefs they can't staff in-house. Founders hire us when they want the work shipped without an agency markup. The bench is the same either way.

Practices
08
Marketing & build
Engagements
57+
Active in 2026
Tenure
19 mo
Average per partner
Book a callSend the brief
Engagement modes

Two ways to work with us. Same bench either way.

Track A  ·  Track B
A / 02
Track A · Agencies

You bring the brief. We deliver it under your brand.

Every practice below ships pre-branded for your lockup, your client's language, and your account manager's inbox. Mutual NDA before the kickoff doc opens. Our name only appears when you ask. Most don't.

  • Attribution
    White-label default
  • Terms
    Mutual NDA + monthly
  • Owner
    Same name every month
  • Markup
    Yours to set
B / 02
Track B · Direct

Hire us direct. Skip the agency markup.

Founders and in-house teams hire us when they want senior delivery without a brand-name agency in the middle. Same bench. Your Slack, your Linear board, your repo. Monthly retainer or sprint, whichever fits the roadmap.

  • Surface
    Inside your tools
  • Shape
    Retainer or sprint
  • Notice
    One calendar month
  • Audit
    Full paper trail
Practice · 01· Paid · 0101 / 08
01 · white-label-google-adsLive preview
Brand search · Mayenabled
Avg CPC · 28d
$0.62↓ 14%
CTR
4.12%
Spend
$4.2k
Conv
+22
ROAS
4.8x
01

Google Ads

Search · Display · Shopping · Performance Max

Senior media buyers run Search, Display, Shopping, and Performance Max under your brand. Weekly optimization cycles, branded reporting, and budget pacing that holds to the dollar.

  • Campaign strategy & setup
  • Keyword research & targeting
  • Ad copywriting & A/B testing
  • Bid management & optimization
Engagement model
Monthly plan · weekly optimization
Practice · 02· Paid · 0202 / 08
02 · white-label-meta-adsLive preview
[your_client]sponsored
Built to ship.
Under your name.
v 3 / A
CPM
$6.40
CTR
4.12%
3s view
78%
02

Meta Ads

Feed · Reels · Stories · Lookalikes

Full-funnel Facebook and Instagram media buying with creative iteration built into the workflow. Specialists who buy paid social full-time, not generalists who dabble between projects.

  • Audience research & segmentation
  • Creative strategy & briefs
  • Campaign setup & management
  • Retargeting & lookalike audiences
Engagement model
Monthly plan · creative review cycles
Practice · 03· Organic · 0303 / 08
03 · white-label-seoLive preview
Search Consolelive
Organic sessions · 28d
72,014↑ 38%
Keywords
14 ↑
Avg pos
6.4
DR
46
03

SEO

Technical · On-page · Content · Links

Technical audits, on-page work, content briefs, and link acquisition that compound month over month. Branded reporting your client never has to question, delivered under your agency lockup.

  • Technical SEO audits & fixes
  • On-page optimization
  • Keyword research & strategy
  • Content briefs & copywriting
Engagement model
Monthly plan · weekly check-ins
Practice · 04· Craft · 0404 / 08
04 · white-label-designLive preview
landing_v3.figv 2.4
12 frames · 36 componentshandoff fri
04

Design

Product · Web · Brand · Systems

Product, web, and brand design from senior designers who ship to engineers, not just to Figma. Design systems, component libraries, prototypes, and marketing-site work in your agency voice.

  • UI/UX research & design
  • Custom website design
  • Landing page design
  • Design system creation
Engagement model
Per-project quote · sprint-based
Practice · 05· Build · 0505 / 08
05 · white-label-developmentLive preview
partner-09 · productionready
98
Lighthouse · mobile
Deployed 14m ago
main · a3f2c91 · 22s
TTFB
100ms
Bundle
84kb
Status
shipped
05

Development

Web · Mobile · SaaS · APIs

Marketing sites, internal tools, SaaS platforms, and iOS and Android apps built by full-stack engineers. Clean code, tested, production-ready, with QA and deployment included.

  • Custom web development
  • Mobile app development (iOS & Android)
  • Custom software & SaaS platforms
  • WordPress & Shopify development
Engagement model
Per-project quote · milestone delivery
Practice · 06· Brand · 0606 / 08
06 · brand-prLive preview
Brand kit · v2.4approved
Gyourbrand
#6B4FFE
#8E76FF
#14122A
#F4F1F8
IBM Plex · 600 / 300brand v2.4
06

Brand and PR

Identity · Messaging · Press · Founder voice

Identity systems, messaging frameworks, and earned media for teams ready to be known. We build the brand layer that every other channel hangs off.

  • Identity systems and visual lockups
  • Messaging frameworks and positioning docs
  • Earned media outreach and press placements
  • Founder-voice content and LinkedIn ghostwriting
Engagement model
Monthly retainer · sprint kickoffs
Practice · 07· Build · 0707 / 08
07 · ai-automationLive preview
lead-router · v3healthy
Inbound
Classify
Enrich
Reply
Runs
1,284
p95
340ms
Errors
0
07

AI and Workflow Automation

Agents · Workflows · CRMs · Internal tools

Custom CRMs, AI agents, and internal tools that replace the spreadsheet stack and the manual handoffs in between. Workflow automation across Slack, Linear, Notion, HubSpot, and whatever else you run on.

  • Agentic workflows on OpenAI, Anthropic, and Vercel AI SDK
  • Custom CRMs and operations dashboards
  • Workflow automation across Slack, Linear, Notion, HubSpot
  • Internal tools that replace the spreadsheet stack
Engagement model
Per-project quote · sprint based
Practice · 08· Content · 0808 / 08
08 · content-socialLive preview
Editorial · Week 21scheduled
M
T
W
T
F
S
S
IG6X4LI3TT1
14 posts · 2 sponsored6 / week
08

Content and Social

Editorial · Social · Long-form · Repurposing

Editorial calendars, long-form content, and social-first creative across every channel that matters. Repurposing pipelines so one asset ships as ten without losing the voice.

  • Editorial calendars across blog, LinkedIn, X, IG
  • Long-form articles, case studies, and thought-leadership
  • Short-form video scripting and post production
  • Repurposing pipelines so one asset ships as ten
Engagement model
Monthly plan · weekly publishing
The operating contract

Four rules. Every engagement.

The work changes by practice. These four don't. They sit underneath every project we sign, whether the brief came through an agency or straight from a founder.

On file
47 / 0
Mutual NDAs signed in 2025 / disclosure incidents across them.
  1. 01Confidentiality

    Mutual NDA before anything moves.

    Signed before the kickoff doc opens. Before any brief, client name, or IP crosses over. Zero disclosure incidents across 47 NDAs in 2025.

  2. 02Ownership

    A named specialist, not a pool.

    Same senior owner runs your practice every month. You email them by first name. They sit in your Slack. No project-manager telephone, no rotating roster.

  3. 03White label

    Your brand, by default.

    Every artifact ships pre-branded for your lockup, accent color, and your client's tone. Our name appears only when you ask. Most don't.

  4. 04Quality gate

    Two senior eyes before handoff.

    The owner's pass, then a second senior reviewer against a written checklist. Nothing reaches your client cold or unedited.

Four rules. One inbox. Send the brief or pick a slot.

What we pass on

A few briefs we'll always pass on.

Some categories don't fit who we are or who we hire. We say so on the first call, no matter the budget. If your work sits outside the list, we're probably a fit.

  1. 01Crypto

    Crypto, NFTs, and web3 speculation.

    Token launches, exchange marketing, anything where the asset is the product.

  2. 02Gambling

    Gambling, sports betting, daily fantasy.

    Casinos, sportsbooks, prediction markets, anything monetized on a house edge.

  3. 03Substances

    Alcohol, tobacco, vaping, cannabis.

    Regulated substance categories, including DTC and trade-marketing variations.

  4. 04Adult

    Adult and sexual content.

    Subscription platforms, adult-tier dating products, anything 18+.

  5. 05Lending

    Payday and predatory lending.

    Short-term high-APR loans, debt buyers, anything that runs on charging the desperate.

  6. 06MLM

    MLM, pyramid, network marketing.

    Multi-level distribution where the income story is the actual product.

Send the brief

Pick the practice. Send the brief.

A few lines on the project, who's on the call, and a rough timeline. A named owner reads every brief and replies inside one business day with a calendar slot and a plan.

  • Reply window1 business day
  • TermsMutual NDA, month-to-month
  • AttributionWhite-label by default

Or write to us

[email protected]