- D-I
Desk
LinkedIn desk
Founder · operator POV
Four to five posts a week in your voice. Real operator takes, not guru fluff. We run your personal page, where buyers pay attention.
Lead time
Same-day
Column inches
4 to 5 posts / wk
- D-II
Desk
Pillar desk
Long-form · operator essays
Long-form pieces with your data and a real point of view. Written by a senior. Built so AI tools and search pull your key facts. Assets that keep working for quarters.
Lead time
7-day cut
Column inches
2 pillars / mo
- D-III
Desk
Newsletter desk
Owned audience
A founder-led newsletter, written and produced for you. You own the list outright. No algorithm decides who sees you. The one channel a competitor cannot outbid you for.
Lead time
Weekly
Column inches
1 to 2 issues / wk
- D-IV
Desk
Video desk
YouTube long-form · shorts
We script and direct. You press record. Every video gets cut into shorts for Reels, YouTube, and LinkedIn, so one shoot feeds every channel.
Lead time
Bi-weekly
Column inches
1 to 2 videos / mo
- D-V
Desk
X and threads desk
Hooks · reply strategy
Threads, hooks, and replies on the accounts your buyers already read. Your name keeps showing up in the conversations that matter.
Lead time
Same-day
Column inches
5 to 7 posts / wk
- D-VI
Desk
Distribution desk
Atomization · repurposing
One pillar becomes twelve posts across five channels, plus sales one-pagers and case studies. Every senior word works twelve times over.
Lead time
Rolling
Column inches
Atomized weekly
Pillars·LinkedIn·Newsletter·YouTube·Distribution
Content marketing and social, written in your voice, shipped on a calendar.
Two long-form pillars a month carry the thinking. Everything else on the wall gets cut from them: LinkedIn, newsletter, threads, video scripts. One senior writer learns how you actually talk, then plans the month where you can see it.
Before you sign anything, you read a sample written in your voice. If it doesn’t sound like you, that’s the end of it.
A named senior writer · Distribution included · You own the content, the CMS and the audience
Two fields here. The brief below arrives pre-filled, three fields to go.
The month wall
Two pillars. A month of posts that trace back to them.
This is how a month gets planned: two long-form pieces carry the thinking, and everything else on the wall is cut from one of them, tagged with where it came from. The empty days are on purpose. A sample month, not a client’s calendar.
- PILLARP1 · the long-form argument, ~1,800 words, on your site
- LINKEDIN← P1the sharpest claim, restated for the feed
- NEWSLETTER← P1the pillar, cut for email
- LINKEDIN← P1the counter-argument post
- X THREAD← P1the pillar's list, one beat per post
- YT SCRIPT← P1the pillar, spoken, with the demo
- LINKEDIN← P1what changed since we published
- PILLARP2 · second long-form, a different question
- LINKEDIN← P2the opening story, on its own
- NEWSLETTER← P2P2 for email, plus P1's results
- LINKEDIN← P2the objection everyone raised, answered
- X THREAD← P2P2's framework, one beat per post
- LINKEDIN← P1P1 re-cut for the people who missed it
every derivative names its pillar · empty days are part of the plan
- The hook
- One line, under 120 characters, no link in it. It earns the click on “see more” or the post is dead in the feed.
- The argument
- Three short paragraphs carrying one idea from the pillar. Not a summary of the whole thing: one claim, defended.
- The proof
- One concrete artifact: a number you own, a screenshot of the work, a before-and-after. Never a stock graphic.
- The ask
- Soft, once. The pillar link goes in the first comment, where it doesn't cost reach.
Voice-locked. Every draft is checked against your voice file: the phrases you actually use, and the ones you never would. You read a sample before you sign.
You approve the two pillars once a month, on one call. The wall fills itself out from there, and you see every piece before it ships.
Social media management, handled end to end
Six desks. One senior at every byline.
D-I → D-VI · senior bylines
Hire content on its own, or next to SEO, PR, or design. One named senior owns the editorial either way.
Get a sample in my voiceHow content marketing services should actually work
One pillar. Twelve posts.
Posting more is not a content strategy. A senior writes one strong pillar tied to your funnel, then turns it into twelve posts across five channels. All in your voice. You write nothing.
Sprint 04 · sample desk
“The one piece that does the heavy lifting.”
A long-form piece with a real point of view and your data. The kind buyers read and remember. A senior drafts it. Two QA passes before it goes live in your name.
- FormatLong-form pillar
- Reads likeOne operator's POV
- QATwo passes before live
- Owned byYou, in full
- 01BlogLong-form pillar
- 02LinkedInFounder post · pull-quote
- 03LinkedInFounder post · counter-take
- 04LinkedInFounder post · how-we-did
- 05XThread from the pillar
- 06XReply hooks
- 07NewsletterFounder-led issue
- 08NewsletterOperator letter
- 09VideoFounder talk script
- 10VideoShorts cuts
- 11SalesOne-pager · enablement
- 12SalesCase-study insert
Every pillar fans out the same way. Twelve posts, five channels, one calendar. In your voice. Reviewed twice. Shipped in your name.
Get a sample in my voiceWhat you get before you commit a dollar
What we read before we write a word.
Every engagement opens with a free audit of your content. Rewrite items become the first sprint. You see it all before you decide.
- REWRITEVoice consistencyThree tones across blog, LinkedIn, and newsletter. Whether your voice is written down anywhere.
- REWRITEAI-search visibilityHow often your brand actually shows up when buyers ask AI about your category.
- REVISEDistribution cadenceBlog only, weekly. Nothing repurposed. No founder presence on LinkedIn.
- REVISEFormatting for citationKey facts sit mid-article, not up top where they get pulled.
- PASSIP and ownershipYour own CMS, your drafts, your list. Clean.
- PASSReportingSearch, analytics, and LinkedIn data connected and tied to real deals.
Rows like these land in your inbox free, with a sample in your voice. Senior reply in 1 business day.
Get a sample in my voiceFour commitments.
Signed before a draft ships.
Most retainers feel like a gamble: you pay first and hope. We put four promises in writing before you sign.
- C-1
You read your voice before you commit
You get a sample in your voice before there is a contract. We do not ship a ghostwritten piece until you sign off on how you sound.
Commitment I - C-2
You own the content and the audience
Every piece is yours in the contract. Your CMS, your list, your channels. We are added as an editor, never the owner. Drop us and keep all of it.
Commitment II - C-3
Distribution is in the scope, not the upsell
Every pillar turns into twelve posts as standard. No separate distribution line item. If we cannot ship the twelve, we do not take the pillar.
Commitment III - C-4
Two QA passes, reporting tied to real deals
Two QA passes before anything goes live. You see subscribers, pipeline, and where your name shows up. Not vanity reach.
Commitment IV
Editor's mark
You can leave after the first sprint. We would rather you stay because the writing is finally yours.
A month of work, planned in the open
The whole sprint, on one wall. Voice-locked, calendared, shipped.
20 cells · 1 pillar · 12 atoms
4 to 5 / wk
X / Threads
5 to 7 / wk
Newsletter
1 to 2 / wk
Pillar
1 / sprint
Video
1 to 2 / mo
WK 01
Days 01 to 07
5 posts
operator POV
1 thread · 12
+ reply hooks
Issue 14
Wed · 09:00
P-01 · draft
outline + research
-
WK 02
Days 08 to 14
5 posts
1 carousel
2 threads
reply density
Issue 15
Wed · 09:00
P-01 · edit
editor review
Script · v1
founder review
WK 03
Days 15 to 21
4 posts
1 pillar cut
1 thread · 8
+ pillar excerpt
Issue 16
pillar excerpt
P-01 · ship
live · GEO-graded
Shoot
record + edit
WK 04
Days 22 to 28
5 posts
atomized · pillar
Reply set
5 accts · curated
Issue 17
monthly review
P-02 · brief
next sprint scoped
YT · ship
+ 3 Shorts cuts
Your first pillar ships in the first sprint. A senior replies to your message within 1 business day.
Get a sample in my voiceWhat people ask before they hand over the byline.
Plain answers on your voice, who owns the work, AI search, and distribution.
Before anything ships, we build a voice file from things you have actually said: calls, posts, emails, talks. It records the phrases you use, the ones you never would, and how you open and close an argument. Every draft is checked against it by a person, and you read a sample written in your voice before you sign anything. If the sample does not sound like you, that is the end of it, free.
There is no rate card. The free audit shows what your content is doing today, and the plan that comes back with it carries a custom quote scoped to the channels you actually need. Month to month, cancel any month.
About an hour a month. You approve the two pillars on one call, review posts async before they ship, and everything else runs without you. Founders who want to be more involved can be, but the cadence never depends on it.
A senior writer writes and signs every piece. Tools help with research and with cutting formats from an approved pillar, but nothing ships that the senior did not write or rewrite, and your voice file is enforced by a person, not a model. You will never receive a draft nobody read.
You do: the CMS, the social accounts, the newsletter list, and every draft and final file, during the engagement and after it ends. If you leave, the calendar, the voice file, and the pillar archive go with you.
Social posts earn attention in days; pillars compound over months as they rank and get cut into more formats. The monthly report ties every piece to what it earned so you can watch the curve instead of guessing. Anyone promising a viral hit is guessing, and we will not.
One step
Get a sample in your voice, free.
You get a free audit, a sample written in your voice, the name of the senior writer who would run your account, a plan, and a clear price. A senior replies within 1 business day. No commitment, no follow-up sequence.
- 01Free audit to start, no commitment
- 02A sample in your voice before any contract
- 03Senior writer plus strategist, named day one
- 04You own the CMS, the list, and every word
Rather talk first?
Book a 20-minute call with a seniorRead by a senior · reply within 1 business day
Get your free audit, plus a sample in your voice.
Five fields. A senior reads it and replies within 1 business day. No follow-up sequence.
Capacity is limited on purpose: seniors do the work, so we take a few new engagements at a time. The audit is how we choose.
Reply within 1 business day · Read by a senior, not a coordinator
Voice sample · free
Senior writing in your voice, distribution included