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Vol. 01 · Issue 04
The Grovant Press

Founder PR·Podcast tours·Reporter outreach·Newsletter placements·AI citations

Your PR, pitched every week. By one senior you know by name.

Branding and PR services from one specialist with about a decade in it, who signs every pitch. You own every media placement and file, with no AVE.

  • 01About a decade in PR, named day one
  • 02One owner signs every pitch
  • 03You own every placement and file
  • 04Free narrative audit in 4 business days
Mutual NDA + non-disparagement · No coordinator handoff

For immediate release

Mutual NDA + non-disparagement · No coordinator handoff

Free narrative audit
Form 01 / 02

Send the story. Get the tour.

Send your site or LinkedIn. Back comes an audit, a plan, your senior's name, and a price. Nothing owed.

Mutual NDA + non-disparagement · No AVE reporting · Founder named

Mutual NDA + non-disparagement · No coordinator handoff

Placement log · sample format

Six placements. Named, dated, real.

Your monthly report logs every media placement: outlets named, dates stamped, reach you can check. No AVE. This layout is a sample, not results.

Report format · what each row records

Placement log·The fields you get
Exported to your inbox
  • Podcast

    Outlet

    Show name, tier band, and the episode you appeared on.

    NamedField
  • Print

    Headline

    The headline as it ran, with a live link.

    LinkedField
  • News

    Tier

    Tier 1 or tier 2, banded the same way every month.

    BandedField
  • Newsletter

    Date

    The date it published, stamped, never rounded.

    StampedField
  • Podcast

    Reach

    Real audience from the named outlet. No AVE.

    ReportedField
  • Print

    Status

    Confirmed, scheduled, or in outreach.

    TrackedField

Every month: outlets named, dates stamped, reach you can verify.

Commission a tour

Narrative audit · sample finding set

What we read before we pitch a reporter.

Branding services start with brand strategy: every engagement opens with a free audit of your positioning and presence. The gaps below become your first sprint. You see where you stand before you owe anything.

Audit memo · sample finding set
Exported to your inbox
  • CRITICAL
    Messaging house
    No documented positioning doc. Three different one-liners across LinkedIn, deck, and homepage.
  • CRITICAL
    Founder online presence
    LinkedIn at 18 posts in 12 months. No X. No podcast appearances since 2024.
  • GAP
    Earned media · 12 mo
    Two mentions. Both newsletter inclusions, no tier-1 outlets.
  • GAP
    AI-citation footprint
    Brand does not surface in representative ChatGPT queries for the category.
  • GAP
    Awards calendar
    Eligible for Inc 5000 and Fast Company Most Innovative. No submissions filed.
  • NOTED
    Crisis playbook
    No documented response plan. Founder named as default spokesperson, no media training logged.

A full finding set lands in your inbox inside four business days, free.

Get my free narrative audit
The offer · in four numbers04 / 04
  • I·Audit back in

    4

    business days, free

  • II·A senior replies

    1

    business day

  • III·QA before ship

    2

    passes, every time

  • IV·Vanity metrics

    0

    AVE math

Month to month. Cancel anytime. You own every file.

Press kit · inside cover

PR services, end to end. Public relations, not just press releases.

Pages 03 - 19 · 05 sections

The Grovant Press·Inside this kit
Vol. 01 · Issue 04
  1. IP. 03
    .tour

    Podcast tour booking

    Researched shows, warm intros, no cold blasts. You show up to record. Your operator runs outreach, the hook, the host brief, and a clip pack for the day it airs.

    Cadence

    Researched targets, warm intros

  2. IIP. 07
    .pitch

    Reporter outreach

    Beat reporters your operator already reads. Every pitch written for one reporter, not a bought list. Embargoes when your story needs them. No spray.

    Cadence

    Weekly · curated

  3. IIIP. 11
    .slot

    Newsletter placements

    Paid slots where your buyers read, plus earned mentions in the newsletters that move your category. You see the audience before you spend.

    Cadence

    Monthly · earned + paid

  4. IVP. 15
    .ghost

    Founder LinkedIn ghostwriting

    Your point of view, in your voice, every week, plus a reply strategy on the accounts that matter. Your operator builds the following you own.

    Cadence

    Weekly · your voice

  5. VP. 19
    .file

    Awards and lists

    Forbes 30 Under 30, Inc 5000, Fast Company, your industry shortlists. Your operator keeps the calendar and files on time. Wins become proof points in sales calls.

    Cadence

    Quarterly · submission cal.

Standard issue · 2026

AI-citation tracked as a KPI. Weekly · ChatGPT, Perplexity, Gemini.

  • Citation footprint
  • Branded-search lift
  • Entity coverage
  • Share of voice

One senior owns the narrative end to end. Hire branding and PR services on their own, never a forced bundle. The same team does marketing, design, and dev across 8 practices if you want more.

Send the story

When the brief usually comes in

Three reasons founders send us the story.

  1. Reason 01

    You raised. The launch needs a push.

    Your senior runs the embargo, briefs reporters, books podcasts, and ships the LinkedIn cadence around the news. Hire it for the launch alone. Keep every relationship after.

  2. Reason 02

    You want a senior, not a junior.

    The person who takes the strategy call pitches the reporters. One specialist with about a decade in PR signs the work. No handoff. Placements you can verify.

  3. Reason 03

    You want a brand that compounds.

    Brand strategy plus digital PR: your senior ghostwrites in your voice, books the tour, and briefs reporters. The audience you build is one you own.

The honest comparison

When founder-led PR fits. And when it doesn't.

CriterionEdelman / WeberBoutique firmSenior freelanceGrovant
  • Your senior on the work, not a juniordependsyesyesyes
  • Mutual NDA + non-disparagementyesdependsrareyes
  • Curated outreach, not list spraydependsdependsdependsyes
  • Live placement log, not PDFsnodependsdependsyes
  • No AVE / PR-value reportingnodependsdependsalways
  • Your operator named, not anonymousnoyesyesyes
  • Minimum commitment12 months6 months3 monthsmonth to month
Editorial standards · in writing
Standards I to IV

The Grovant Press · Masthead standards

Four standards.
Signed before a pitch ships.

  1. I

    Your senior is named on the work

    The operator who runs your tour is named in the contract and on every pitch. No handoff. One named owner signs every deliverable.

  2. II

    Mutual NDA and non-disparagement, signed first

    Signed before we touch your story. We never pitch you as a logo, and never pitch your competitors while we work with you. Your edge stays yours. 0 NDA incidents to date.

  3. III

    No AVE, no PR-value math

    Real numbers: placements named, share of voice, branded-search lift, AI-citation footprint. No multipliers. Hand the report to your board and defend every line.

  4. IV

    Tier-banded targets, not empty guarantees

    No honest firm guarantees TechCrunch. You get a committed count by tier. Miss the band, we work the next month on us.

Editor's mark

You can leave after the first sprint. We'd rather you stay because the placements keep landing.

Editorial budget · press sprint

Four story slots. On the budget, every Friday.

Issue No. 04 · slots 01 - 04

The Grovant Press·Editorial budget
Sprint cycle · every Friday
  1. S-01

    Story slot

    Discovery

    Phase one

    Owner · Senior operator

    We draft your messaging house and test three angles with you. Your operator builds the outlet long-list and sets the embargo policy.

    • Messaging house v1
    • Outlet long-list
    • Beat reporter map

    Deadline

    By Friday

    in production
  2. S-02

    Story slot

    Outreach

    Phase two

    Owner · Senior operator

    Podcast targets locked. First pitches go out, tier-1 first. Your LinkedIn cadence starts. Embargoed previews where your story warrants.

    • Tier-1 pitches sent
    • Podcast outreach live
    • LinkedIn live

    Deadline

    By Friday

    live
  3. S-03

    Story slot

    Landing

    Phase three

    Owner · Senior operator

    Your first placement or podcast confirms. A newsletter slot locks. Bylines drafted. Your AI-citation footprint gets a baseline.

    • First placement
    • Newsletter slot
    • AI-citation baseline

    Deadline

    By Friday

    pending
  4. S-04

    Story slot

    Recap

    Phase four

    Owner · Account lead

    Your clip book gets assembled. Share of voice and branded-search lift reported. Next sprint scoped with named outlets and fresh angles.

    • Clip book v1
    • SoV delta report
    • Next sprint scoped

    Deadline

    By Friday

    queued
Production sheet · ready by Friday 15:00NDAs in place · 04 / 04

Your audit lands in 4 business days, free. Then your first sprint runs to a schedule you can see.

Get my free narrative audit
PR questions

What people ask before handing over the narrative.

Plain answers on PR services cost, reporters, booking, contracts, and who does the work.

  • One senior PR operator, named on your account from day one. They pitch the reporters, book the podcasts, place the newsletters, and ghostwrite your LinkedIn. They sign every deliverable and run every call. No coordinator handoff, no junior quietly taking over after the strategy call.

  • Both. A typical engagement runs from positioning sentence to lockup to component library, but if you already have an identity that holds and just need new messaging, voice work, or a press cycle, we can pick up there. The deliverable shape is the same either way: a Figma file with components, a one-page reference card for messaging, and a tracker for press.

  • Your operator pitches one angle at a time to a short list of named beat reporters they already read, not a bought blast list. Your market shapes the angle, not the outreach. Your live placement log shows every pitch, every reply, and every placement, so you see the full picture, including the misses.

  • We pitch one angle at a time to a small list of named editors, not a blast list. If a client is competitive in their space, that shapes the angle rather than the outreach. The press tracker shows every pitch, every reply, and every placement. You see the full list, including the misses.

  • Yes. Founder ghostwriting is a regular pillar of the work. Your operator starts with a voice audit to capture your cadence, your vocabulary, and the topics you actually care about, then drafts from that document. You edit in your own voice, and nothing goes out without your sign-off. You own every word.

  • Yes. Founder-voice work is a regular pillar of brand engagements. We do a voice audit first to capture cadence, vocabulary, and the topics the founder actually cares about. Drafts ship from that source document. The founder edits in their own voice; we never publish without sign-off.

  • None. You get real numbers: placements named, dated, and tier-banded, share of voice in your category, branded-search lift, and your AI-citation footprint. No impressions estimates, no AVE multiplier, no PR-value column you cannot check. The industry threw that math out, and so did we.

  • Never, unless you ask. Brand and PR work ships under your name or under your client's name. Press pitches go out from your domain or your client's. The Grovant mark stays internal. White label is the default; attribution is opt-in.

  • Yes. The engagement opens with a free narrative audit that maps what you already have against the gaps. If the guide holds, your operator works inside it. If something needs to change, it gets named in the audit and you decide. Nothing gets touched without your sign-off.

  • Yes. A typical opener is a brand audit that maps what you already have against what we'd add. If the guide holds, we work inside it. If we recommend updates, we name them in the audit and you decide what changes. Nothing gets touched without sign-off.

  • No. Month to month, cancel anytime, no annual lock-in. You own every file, login, and asset, and your operator signs a mutual NDA before we touch your story, with zero NDA incidents to date. You can leave after the first sprint. We would rather you stay because the placements keep landing.

  • Six to eight weeks for the core system: positioning, lockup variants, color tokens, type pairing, voice rules, and a Figma component library. Press cycles run independently and ship in parallel. Full rollout across channels takes another four to six weeks depending on volume.

Don't see your question?Send a quick message →
Reply · within 1 business day

Still have a question? Ask it in the brief. A senior replies within 1 business day.

What happens after you send

Three steps. Four business days.

You send the story. The audit comes back free, with the name of the senior who would run it. Here is what happens in between.

  1. 01Within 1 business day

    A senior replies

    Not an SDR. The operator who would run your tour replies, confirms scope, and sends the mutual NDA.

  2. 02In between

    We run your audit

    Messaging, online presence, recent coverage, AI-citation footprint, awards, crisis readiness. A full read. No call needed.

  3. 03Day 4

    Your plan and price land

    The audit memo, a placement plan, tier-banded targets, your operator's name, and a clear price. Start when you want, or walk away clean.

No drip campaign. Miss the tier-banded target in a quarter, and we work the next month on us.

Start step 01
Closing edition
The Grovant Press
Page 09 of 09

One step

Send the story.
We'll send back the tour.

In 4 business days: a free audit, a placement plan, your operator's name, and a price. Month to month. You own every file.

  • 01Free narrative audit in 4 business days
  • 02Your senior operator named on day one
  • 03Mutual NDA + non-disparagement
  • 04Month to month, cancel anytime

For immediate release

Mutual NDA + non-disparagement · No coordinator handoff

Free narrative audit
Form 02 / 02

Send the story. Tour comes back in four.

Five fields. A senior replies within 1 business day. Nothing owed.

Mutual NDA + non-disparagement · No AVE reporting · Founder named

Sealed · Read by a senior operator

Free narrative audit · 4 biz days

Senior PR, founder-led

Send story