- IP. 03.tour
Podcast tour booking
Tier-1 and tier-2 placements with researched targets and warm intros. Founders show up to record, we run the rest — outreach, hook, host brief, scheduling, post-show clip pack.
Cadence
60–90 days · 6–12 placements
P. 03 - IIP. 07.pitch
Reporter outreach
Named beat reporters we read every day. Pitches written for the reporter, not the wire. Embargoes negotiated when the story needs them. No Muck Rack list spray.
Cadence
Weekly · curated
P. 07 - IIIP. 11.slot
Newsletter placements
Sponsored slots on tier-1 newsletters (Lenny's, Stratechery, The Hustle register). Earned mentions in operator newsletters where the audience is. Beehiiv and Substack alike.
Cadence
Monthly · earned + paid
P. 11 - IVP. 15.ghost
Founder LinkedIn ghostwriting
Operator POV, not guru POV. Reply strategy on top-tier accounts. Personal page beats company page on LinkedIn in 2026 — we treat it that way and ship in your voice.
Cadence
4–5 posts / week
P. 15 - VP. 19.file
Awards and lists
Forbes 30 Under 30, Inc 5000, Fast Company, industry shortlists. Submission calendar maintained quarterly. Awards held as proof points in the sales cycle, not as the strategy.
Cadence
Quarterly · submission cal.
P. 19
AI-citation tracked as a KPI. Weekly · ChatGPT, Perplexity, Gemini.
- Citation footprint
- Branded-search lift
- Entity coverage
- Share of voice