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File · META-2026/Paid social practice

Facebook·Instagram·Reels·Stories·Advantage+·Creative

Your winning creative is burning out, and the budget hasn't noticed.

For founders and growing brands who want senior paid social without a junior learning on your budget. One named senior buyer (a decade or more in Meta) runs the account and a producer ships the creative, across Reels, Stories, and Advantage+. You own the Business Manager, the Pixel, and every file. Month to month, cancel anytime.

  • 01Senior media buyer plus creative team
  • 02Mutual NDA before account access
  • 03You own the BM, Pixel, and creative files
  • 04Free 12-point audit in four business days
Founding partner · Q4 2026 window · You keep every asset
Business Manager · audit intake
Intake 01
Ad accountsAdd partnerAudit request
Free 12-point creative auditForm 01 / 02

Hand over the BM. See six new concepts.

Send the account. Inside four business days you get a 12-point audit, six concept directions in your tone, a sprint plan, a named senior owner, and a price.

Mutual NDA before account access · You keep every asset · Founding partner rates

Reply within one business day · Read by a senior buyer + creative producer

The creative wall · sanitized owner doc

Six new concepts per sprint. Minimum.

Eighty percent of paid-social performance in 2026 is creative ops. Twenty percent is media buying. We brief, produce, and ship at least six net-new creative concepts per sprint across the formats Meta serves. Winners scale by Friday. Losers are killed the same day.

Sprint 04 · sample variants

v01Feed 4:5
Six new concepts before your old ones burn out.
Static · cold · v 1
v02Stories 9:16
Your brand. Your files. You keep them.
Vertical · warm · v 3
v03Reels 9:16
Senior owners. Zero attribution loss.
Sound-on · cold · v 2
v04Feed 1:1
Winners scale Friday. Losers die same day.
Carousel · warm · v 4
v05Feed 1.91:1
Send the account. See six concepts.
Link · cold · v 1
v06Reels 9:16
Same senior team. Every month.
Sound-on · warm · v 5
Concepts / sprint
6+
Sprint length
2 weeks
Hook rate target
35% +
Hold rate target
60% +

Send the brand book and the offer. We'll bring the buyers, the briefs, and the first six concepts.

Brief a sprint

Account health · audit · sample from a Q3 onboarding

What we look at before we touch a thing.

Every account gets a 12-point audit before anything ships. Six rows below are pulled from a real onboarding. P0 items become sprint one. PASS items get held in place. You get the full audit in your inbox, yours to keep.

Audit card · account-07 · 6 of 12 findings
Yours to keep
  • FAIL
    Conversions API and dedup
    Pixel-only. Roughly 24% conversion signal loss post-ATT. No event_id dedup.
  • FAIL
    Creative refresh cadence
    Three creatives running 84 days. Hook rate at 6%, classic ad fatigue.
  • WARN
    Audience Network exclusion
    Audience Network not excluded. Budget leaking to low-quality placements.
  • WARN
    AEM event prioritization
    Default event order. Purchase ranked below event 4 for iOS users.
  • PASS
    Business Manager structure
    Pixel, ad account, page, and BM ownership clean. Partner access only.
  • PASS
    Advantage+ Audience suggestions
    Strong customer-list seeds fed. Lookalike layer not over-engineered.

CAPI signal recovery

76%

Pre-engagement baseline · post-ATT

Pixel-only accounts lose 20-30% of conversion signal to iOS in 2026. Most accounts run at 70-80% recovery. We bring it to 95%+ in the first sprint.

  • Pixel firingYes
  • CAPI server-sideMissing
  • event_id dedupMissing
  • AEM eventsDefault
  • Consent Mode v2Partial

Average lift in sprint 01 · 76 → 95+

Your audit lands in your inbox inside four business days, with the signal-recovery baseline and the sprint plan.

Commission your audit
The offer · in four numbers04 / 04
  • I·Buying + creative floor

    $2,000

    / month bundled

  • II·From brief to audit

    4

    business days

  • III·Creative cadence

    6+

    concepts / sprint

  • IV·Founding partner rates

    Q4 2026

    window closes

Format mix · what you ship every sprint

Built for how each surface actually performs.

Net new / sprint · 23 assets

F-00 · feature/New for 2026

Andromeda, Lattice, Advantage+. Fed creative.

Meta's new retrieval and ranking stack rewards creative volume over audience precision. Advantage+ Shopping wants 20–50 fresh assets, refreshed weekly. We feed it: structured concept testing, hook libraries, UGC variants, and CAPI signal that survives ATT.

  • 50-asset ASC fuel
  • Hook frameworks
  • UGC variants
  • CAPI deduped
  • Five-day windows
  • Hold-rate winners
4:5
F-01

Feed 4:5

8 per sprint

  • Hook rate≥ 28%
  • Hold rate≥ 12%
  • CPM$14 – $22
  • Primary CTAShop now

Workhorse placement for Advantage+ Shopping. Static + motion mix, captions burned, problem-solution hook in first 0.8s.

9:16
F-02

Stories 9:16

6 per sprint

  • Hook rate≥ 35%
  • Hold rate≥ 8%
  • CPM$8 – $14
  • Primary CTASwipe up

Cheapest impressions on the platform. Native UGC look, raw camera framing, tap-friendly text, single conversion ask.

9:16
F-03

Reels 9:16

5 per sprint

  • Hook rate≥ 32%
  • 3s view rate≥ 55%
  • CPM$6 – $12
  • Primary CTALearn more

Highest velocity surface for new concepts. Hook in 0.5s, on-screen captions, beat-cut every 1.2s, brand reveal by second 3.

1:1
F-04

Carousel 1:1

4 per sprint

  • Hook rate≥ 24%
  • Card swipes≥ 1.8 avg
  • CPM$12 – $18
  • Primary CTAShop now

Best surface for considered purchases. Card 1 hook, cards 2–4 proof points, card 5 offer. Strong for catalog and bundles.

23 net-new assets per sprint feed Advantage+. CAPI dedupes the signal. One senior buyer plus a creative producer own the whole loop, no handoffs, no freelancer queue.

Commission an audit

When the call usually comes in

Three reasons the email lands in our inbox.

  1. Reason 01

    Your spend is up and your creative is stale.

    The budget keeps growing but the same three ads have run for months, hook rate is sliding, and CPMs are climbing. You need fresh concepts shipping every week, not a quarterly refresh. We brief, produce, and launch six net-new concepts a sprint, on your tone of voice, with your brand assets locked.

  2. Reason 02

    You can't justify a full in-house team yet.

    A senior media buyer wants $140k loaded. The creative producer to support them wants another $90k. That is a lot of headcount before you know paid social works for you. You get the same senior buyer plus a producer for far less, month to month, and you can stop after the first sprint.

  3. Reason 03

    You want senior paid social without an agency on top.

    A brand-name agency charges $10,000 to $15,000 a month and routes your account through an SDR layer, an account director, and a rotating junior roster. We run the same senior work for less, with the named buyer and producer doing the actual work. You are not paying for layers you never talk to.

The honest comparison

When this is the right way to run your Meta Ads. And when it isn't.

CriterionIn-house teamFreelancerBrand-name agencyGrovant
  • Senior buyer plus creative produceryesrareyesyes
  • 3 to 5 concepts per week minimumdependsnodependsyes
  • CAPI server-side, dedupeddependsnodependsyes
  • You own BM, Pixel, and creative filesyesdependsdependsyes
  • Live dashboard, not PDFdependsnodependsyes
  • Mutual NDA before account accessn/araredependsyes
  • Fully loaded annual cost$220k+$24 to 60k$120 to 180k$18 to 42k
  • Time to first sprint shipped10 weeks2 weeks6 weeks1 week
Charter · risk on us
Articles I to IV

Four standing terms.
In writing.

The reasons most paid-social retainers feel like a gamble are also the reasons we put these four articles in the room before anything is signed.

  1. I

    You keep every asset, always

    The Business Manager, the Pixel, the ad account, the customer audiences, every creative file. Yours. We're added as a partner, never as the owner. Revoke access in one click. Thirty-day handover if you leave.

  2. II

    Mutual NDA on call one

    Signed before we look at your account. You don't get pitched, you don't get name-dropped. Every creative we ship transfers IP to you. Your customer audiences and data stay yours.

  3. III

    Same senior every week

    Named day one, signs every artifact, runs every call. The creative producer is named too. No SDR layer, no rotating account managers, no junior coverage when they go on holiday.

  4. IV

    Month-to-month, always

    No annual lock-in, no termination clause, no minimum spend on us. Stay because the creative is winning.

Seal of the charter

You can leave after the first sprint. We'd rather you stay because the creative is winning.

The cadence · 28-day creative loop

Brief, produce, ship, learn. Every month, on the dot.

Loop · 28 days · 4 phases

  1. 01

    Days 01 – 04

    Brief

    Creative + analytics lead

    Sprint plan opens in your shared owner doc. Hook angles, shot-list, six concepts briefed. CAPI baseline captured before anything ships.

    • 6 concept briefs
    • Shot-list locked
    • CAPI baseline
  2. 02

    Days 05 – 09

    Produce

    Creative producer + editor

    UGC sourced or shot in studio. In-house edit. Captions burned for sound-off. Vertical adaptations from horizontal masters. 23 net-new assets across Feed, Stories, Reels, Carousel.

    • 23 assets cut
    • Captions burned
    • Vertical adapts
  3. 03

    Days 10 – 16

    Ship

    Senior media buyer

    Creatives live across Advantage+ Shopping, Reels, Stories. Broad targeting, consolidated campaigns. Five-day learning windows opened, hypothesis log updated daily.

    • 23 creatives live
    • 5-day windows
    • Hypotheses logged
  4. 04

    Days 17 – 28

    Learn

    Buyer + account lead

    Learnings close. Winners scaled, losers killed. Hold-rate winners cloned with new hooks. Monthly Looker Studio review ships to you, in plain numbers you can act on.

    • Winners scaled
    • Hooks cloned
    • Monthly review shipped

First creatives live inside ten days. Audit lands in four business days.

Start the audit
Meta Ads questions

What people ask before handing over the account.

Plain answers about Business Manager access, creative ownership, CAPI, and how the Meta Ads program actually runs.

  • We manage campaigns across Facebook (Feed, Stories, Marketplace, Reels) and Instagram (Feed, Stories, Reels, Explore). We also handle Messenger and Audience Network placements when they align with campaign objectives.

  • Our team provides creative direction, ad copywriting, and basic graphic design for Meta ad campaigns. For more complex creative needs, our design team can produce custom visuals, video editing, and carousel assets.

  • We build layered targeting strategies using custom audiences, lookalike audiences, interest-based targeting, and behavioral segments. We continuously test and refine audiences based on performance data and conversion patterns.

  • Yes, we handle full technical setup including Meta Pixel installation, Conversions API integration, custom event tracking, and domain verification. Accurate tracking is the foundation of effective Meta advertising.

  • Absolutely, and we recommend it. We build unified campaign strategies that leverage both platforms' strengths, with cross-platform audience insights and unified reporting so your clients see the complete picture.

  • White-labeled reports covering reach, engagement, conversions, ROAS, audience insights, and creative performance. We include strategic recommendations and next steps so you can have informed conversations with your clients.

Don't see your question?Send a quick message →
Reply · within 1 business day

Still have a question we didn't cover? Ask it in the brief. A senior reads every submission inside one business day.

What happens after you send

Three steps. Four business days.

You send the account. The audit lands four business days later. Here is exactly what runs in between.

  1. 01Within 24 hours

    A senior replies

    Not a coordinator, not an SDR. The senior who would run your account replies from a real email, confirms scope, and sends the mutual NDA.

  2. 02Days 2 to 3

    We run the 12-point audit

    After the NDA is signed and the BM partner access is approved, we audit the account. CAPI, AEM, structure, creative cadence, audience strategy, pixel hygiene. No call required to start.

  3. 03Day 04

    Plan and price land

    You get the audit document, a creative sprint plan, the named senior owner plus creative producer, and a transparent price. Start when ready, or walk away clean.

No follow-up sequence. No drip campaign. If the audit doesn't land in four business days, we eat the next month.

Start step 01
File · META-2026/Closing brief
Page 09 of 09

One step

Hand us the account.
We'll send back creative.

Inside four business days, you get a 12-point audit, a creative sprint plan, a named senior owner plus creative producer, and a transparent price. No commitment, no follow-up sequence.

  • 01Free 12-point audit in 4 business days
  • 02Senior buyer plus creative producer day one
  • 03Mutual NDA before account access
  • 04Founding partner rates · Q4 2026
Free 12-point audit
Form 02 / 02

Send the account. Audit comes back in four.

Five fields. One business day to a senior reply. No follow-up sequence.

Mutual NDA before account access · You keep every asset · Founding partner rates

File sealed · Read by a senior, not a bot

Free audit · 4 biz days

Senior Meta Ads, your account

Commission audit