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File · META-2026/Paid social practice
← Practice index

Facebook·Instagram·Reels·Stories·Advantage+·Creative

Your creative is burning out. The budget hasn't noticed.

Senior Meta ads management: a buyer with about a decade and a producer ship fresh creative every sprint, and you own the BM and Pixel.

  • 01A senior buyer and a producer
  • 02Mutual NDA before access
  • 03You own the BM, Pixel, and files
  • 04Reply within 1 business day
You keep every asset · One named owner
Business Manager · audit intake
Intake 01
Ad accounts›Add partner›Audit request
Free creative auditForm 01 / 02

Hand over the BM. See fresh concepts back.

Free audit, concept directions, a sprint plan, and a price. No commitment. A senior replies within 1 business day.

Mutual NDA before account access · You keep every asset · Founding partner rates

Reply within 1 business day · Read by your senior buyer

The creative wall · sanitized owner doc

Fresh concepts every sprint. Built for how Meta serves them.

In Meta ads management across Facebook and Instagram, creative is most of the result. So you get net-new concepts every sprint. Winners get budget. Losers get cut the same week.

Sprint 04 · sample variants

v01Feed 4:5
Fresh concepts. Every sprint.
Static · cold · v 1
v02Stories 9:16
Your brand. Your files.
Vertical · warm · v 3
v03Reels 9:16
One named owner.
Sound-on · cold · v 2
v04Feed 1:1
Winners scale. Losers get cut.
Carousel · warm · v 4
v05Feed 1.91:1
Send the account. See concepts back.
Link · cold · v 1
v06Reels 9:16
Same team. Every month.
Sound-on · warm · v 5

Send the brand book and the offer. You get the buyer, the briefs, and your first concepts.

Brief a sprint

Account health · audit · sample from an onboarding

What we check before we touch a thing.

Every account starts with a free audit. The urgent leaks become sprint one. The full audit is yours to keep, hire us or not.

Audit card · sample account · selected findings
Yours to keep
  • FAIL
    Conversions API and dedup
    Pixel-only. Conversions lost to iOS that Meta never counts. No event_id dedup.
  • FAIL
    Creative refresh cadence
    The same few creatives have run for months. Classic ad fatigue, hook rate sliding.
  • WARN
    Audience Network exclusion
    Audience Network not excluded. Budget leaking to low-quality placements.
  • WARN
    AEM event prioritization
    Default event order. Purchase ranked below lower-value events for iOS users.
  • PASS
    Business Manager structure
    Pixel, ad account, page, and BM ownership clean. Partner access only.
  • PASS
    Advantage+ Audience suggestions
    Strong customer-list seeds fed. Lookalike layer not over-engineered.

CAPI signal recovery

Stop paying for sales Meta cannot count.

Sample account · post-ATT signal

Pixel-only accounts lose conversions to iOS, so Meta learns from bad data. Sprint one sets up server-side tracking with deduped events.

  • Pixel firingYes
  • CAPI server-sideMissing
  • event_id dedupMissing
  • AEM eventsDefault
  • Consent Mode v2Partial

Sample account · signal recovered in sprint 01

Audit, signal baseline, and sprint plan in your inbox. A senior replies within 1 business day.

Commission your audit

Format mix · what you ship every sprint

A creative cut for every placement.

One concept never works the same across Facebook and Instagram ads in Feed, Stories, Reels, and Carousel. Your producer cuts each placement to spec, every asset through two QA passes before it spends a cent.

Net-new assets · every sprint

F-00 · feature/New for 2026

Advantage+ runs on creative volume. You bring the fuel.

Advantage+ rewards fresh creative over precise targeting. So you get structured concept testing, proven hooks, UGC variants, and server-side tracking that survives iOS. Your conversions stay counted, so the system learns from real results.

  • ASC creative fuel
  • Hook frameworks
  • UGC variants
  • CAPI deduped
  • Five-day windows
  • Hold-rate winners
4:5
F-01

Feed 4:5

The workhorse for Advantage+ Shopping. Static and motion, captions burned in, a hook in the first second.

9:16
F-02

Stories 9:16

The cheapest impressions on Meta. Phone-shot look, big tappable text, one clear ask.

9:16
F-03

Reels 9:16

The fastest place to test ideas. A hook in half a second, captions on screen, your brand by second three.

1:1
F-04

Carousel 1:1

Best for a considered buy. Card one hooks, the middle proves it, the last makes the offer.

Net-new assets feed Advantage+. Server-side tracking keeps the signal clean. One buyer and one producer own the whole loop.

Commission an audit

When the call usually comes in

Three reasons owners email us.

  1. Reason 01

    Spend is up. Creative is stale.

    The same few ads have run for months. Hook rate sliding, costs climbing. You get net-new concepts every sprint, in your tone.

  2. Reason 02

    An in-house team is too much, too soon.

    A senior paid social buyer is a heavy payroll line. A producer is another. You get both for less, month to month, and you can stop after the first sprint.

  3. Reason 03

    You want the senior who does the work.

    Not a coordinator who relays it. You talk to the buyer and producer doing it, signing it, replying within 1 business day. The same pairing tends to stay: 19 months average tenure.

The honest comparison

When we're the right call. And when we're not.

CriterionIn-house teamFreelancerBrand-name agencyGrovant
  • Senior buyer plus creative produceryesrareyesyes
  • Fresh concepts every sprintdependsnodependsyes
  • CAPI server-side, dedupeddependsnodependsyes
  • You own BM, Pixel, and creative filesyesdependsdependsyes
  • Live dashboard, not PDFdependsnodependsyes
  • Mutual NDA before account accessn/araredependsyes
Charter · risk on us
Articles I to IV

Four standing terms.
In writing.

The same four terms hold across all 57+ active engagements: you own the files, a mutual NDA before access, one named senior, and month to month with no lock-in.

  1. I

    You own every file

    The BM, the Pixel, the ad account, your audiences, every creative file. All yours. We're a partner, never the owner. Revoke access in one click.

  2. II

    Mutual NDA on call one

    Signed before we look at your account. You never get pitched, you never get name-dropped, and your data and audiences stay yours. 0 NDA incidents to date.

  3. III

    The same senior, every week

    One named owner from day one, about a decade buying paid social, and a named producer beside them. Two QA passes on every deliverable. No salespeople, no rotating managers, no junior filling in.

  4. IV

    Month to month, always

    No lock-in, no termination clause, no minimum spend. You stay because the creative is winning.

Seal of the charter

Leave after the first sprint. We'd rather you stay because it's winning.

Send the briefBook a 20-minute call

The cadence · creative loop

Brief, produce, ship, learn. Every month, on the dot.

One loop · four phases

  1. 01

    Step one

    Brief

    Creative + analytics lead

    Your sprint plan opens in a shared doc. Hook angles, shot list, and the next concepts get briefed. We capture your tracking baseline first.

    • Concepts briefed
    • Shot list locked
    • Tracking baseline
  2. 02

    Step two

    Produce

    Creative producer + editor

    We source or shoot the UGC, edit in house, and burn captions for sound-off. Net-new assets across Feed, Stories, Reels, and Carousel.

    • Net-new assets cut
    • Captions burned
    • Vertical adapts
  3. 03

    Step three

    Ship

    Senior media buyer

    Creatives go live across Advantage+, Reels, and Stories. Broad targeting, consolidated campaigns, five-day windows, a daily test log.

    • Creatives live
    • Five-day windows
    • Tests logged
  4. 04

    Step four

    Learn

    Buyer + account lead

    Winners get more budget, losers get cut. We clone winners with new hooks. Your monthly review ships in plain numbers you can act on.

    • Winners scaled
    • Hooks cloned
    • Monthly review shipped

Creatives go live early in sprint one. The free audit starts it.

Start the audit
Meta Ads questions

Before you hand over the account.

Plain answers on access, ownership, CAPI, and how the program runs.

  • We build for conversions and revenue, not vanity engagement. Tracking is verified before we scale spend, so you see what the budget earned, not just what it touched. Month to month, so the account keeps proving itself or you cancel.

  • Facebook (Feed, Stories, Marketplace, Reels) and Instagram (Feed, Stories, Reels, Explore). We add Messenger and Audience Network placements when they fit the goal. One strategy across both, built around what converts for you.

  • You get creative direction, ad copy, and design from a senior who has done this before, and the creative is yours. For bigger pushes, our design team produces custom visuals, video edits, and carousels. The files belong to you, in your accounts.

  • Layered targeting: custom audiences, lookalikes, interest groups, and behavioral segments, then constant testing to cut what does not convert and feed what does. Your budget chases the people most likely to buy, not the widest possible reach.

  • Yes, the full technical setup: Meta Pixel install, Conversions API, custom events, and domain verification. It lives in your Business Manager, which you own. Accurate tracking is the floor for spending your money well.

  • Yes. You see reach, conversions, ROAS, audience insights, and creative performance, with a plain note on what we are changing and why. You always know what is working and where the next dollar is going.

Don't see your question?Send a quick message →
Reply · within 1 business day

Still have a question? Ask it in the brief. A senior reads every one within 1 business day.

Send the briefBook a call

What happens after you send

Three steps. One senior, one business day.

You send the account. A senior replies within 1 business day. Here is what runs in between.

  1. 01Within 1 business day

    A senior replies

    Not a coordinator. The senior who would run your account replies, confirms scope, and sends the mutual NDA.

  2. 02Once the NDA is signed

    We run the audit

    We audit tracking, event setup, structure, creative cadence, audiences, and pixel hygiene. No call needed to start.

  3. 03When the audit is in

    Plan and price land

    The audit, a sprint plan, your named owner plus producer, and a clear price. Start when ready, or walk away clean.

No drip campaign. A senior, replying within 1 business day.

Start step 01
File · META-2026/Closing brief
Page 09 of 09

One step

Hand us the account.
You get creative back.

A free audit, a sprint plan, a named owner plus producer, and a clear price. A senior replies within 1 business day. No commitment.

  • 01A free audit to start
  • 02Buyer plus producer, day one
  • 03Mutual NDA before access
  • 04You keep the BM, Pixel, and files

Rather talk first?

Book a 20-minute call with a senior
Free creative audit
Form 02 / 02

Send the account. A senior replies within one business day.

Five fields. A senior reply within 1 business day.

Mutual NDA before account access · You keep every asset · Founding partner rates

File sealed · Read by a senior, not a bot

Free audit · senior reply in 1 business day

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