Field notes for founders and owners
Notes from inside the studio, written by the senior specialists who would run your account. What works in marketing, design, and development right now, plus the webinars and talks worth your time. No blogspam, no listicles.
We checked the free plans of 21 AI video tools against their own pricing pages and terms. Here's how many clips you really get, which ones watermark, and the few you can legally use for business.
Six slots have opened for new agency partnerships starting in July 2026. Two SEO seats, two paid-media seats, one design seat, one full-discipline seat. Partner agencies based anywhere in North America, EMEA, or APAC are welcome. We hold engagement applications open until June 30 or until slots are filled, whichever comes first. Standard onboarding remains 10 business days from signed NDA to first shipped deliverable.
A senior buyer on our paid-media practice has crossed $100K in monthly managed ad spend on a single partner-agency account, with 4.6× blended ROAS in the trailing quarter. The threshold matters operationally because it triggers our enterprise-tier reporting cadence (weekly written narrative, monthly creative production review, quarterly attribution audit). The buyer's account load has been capped at 22 to preserve the senior bench standard.
Google's April 2026 update extended AI Overviews to additional commercial query types and tightened the citation signals it rewards. We've updated our SEO playbook accordingly: original-data assets are now default on every retainer above $3K wholesale, content briefs require first-person operator quotes, and schema markup work has moved from quarterly to monthly cadence. Partner-facing memo with the full change list has been sent to every active SEO retainer.
Revision 4 of the six-article Operating Charter that governs every Grovant engagement has been published. The largest change is in Article V: we will now slip a delivery date by up to 48 hours without re-negotiation rather than ship work that fails our two-pass internal review. Article III (operational confidentiality) added explicit language about social-media discretion. Full Charter is on the About page.
We've partnered with a TikTok-specialist team led by a senior buyer with 7 years of platform experience to add TikTok Ads to our paid-media practice. The partnership operates white-label under Grovant. Partner agencies with active TikTok needs can now route Spark Ads, TopView, and creator-collab campaigns through their existing Grovant engagement without onboarding a separate vendor.
We've crossed 50 active retained agency partnerships, two years after we opened in 2024, and more slowly than we could have, because we have always been picky about who we work with. Average partnership length is now 19 months. Across 47 mutual NDAs signed in 2025, we recorded zero disclosure incidents (defined as: any client-identifying information published, named, or referenced by any Grovant staff or contractor without written partner consent).
Partner agencies whose clients require EU-only storage for creative assets, reporting artifacts, and audit logs can now opt into our EU-region storage configuration on Cloudflare R2. The change adds no cost to existing engagements and is opt-in per partnership. Account access boundaries and retention policies remain unchanged.
Following Google's PMax updates earlier in the year, we ran a structural rebuild sprint across every active Performance Max account on our paid-media practice. Brand-traffic exclusions, asset-group consolidation, and search-theme cleanup were applied per account with a written rationale memo sent to each partner. Median net effect across rebuilt accounts: 18 percent reduction in CAC over the trailing 60-day window.
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Field notes for founders and owners. What the senior team is learning in the work, the practice updates worth a heads-up, and the talks we're giving next.
Every article, release, and recording here was written by the senior people who would run your account. Skip the reading and pick a slot, or send your brief and a named owner replies inside one business day.
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