Field notes for agency owners
Articles from inside the studio, press releases we'd send to anyone who asks, webinars for agency owners, and the talks we've given on stage and on mic. No SEO blogspam, no listicles.
Sell Google Ads under your own brand while a senior team runs the accounts behind the scenes. How white label Google Ads management works, what is included, what it costs, and how to pick a partner who will not torch the client relationship you built.
Outsourcing software development can ship your product faster and cheaper, or quietly burn six figures and a year of runway. This …
Learn how your agency can sell SEO services without hiring an in-house team. This guide explains white label SEO, service pricing,…
Learn what white label SEO is, how to choose the right partner, what it should cost, and mistakes that can hurt your agency.
Learn what white label PPC is, how it works, pricing basics, common risks, and how agencies can choose the right PPC partner with …
Why the Google Ads playbook moved underneath everyone's feet, what the new operator discipline actually looks like, and how to vet…
Learn how white label Meta Ads work, what agencies should expect, pricing basics, common risks, and how Grovant helps manage campa…
What to outsource, what to keep in-house, how to price the resold work, how to structure the partner relationship, and the four fa…
Learn safe white label link building tactics, risky mistakes to avoid, and how Grovant helps agencies build links that improve SEO…
Pricing benchmarks, the real deliverable phases of a project that ships on time, the vetting questions that filter the partner you…
How agencies deliver marketing sites, ecommerce, custom software, and mobile builds at senior quality without the $140k-a-year eng…
Most agencies stall between $500k and $2M for the same operational reasons. The seven decisions that determine whether you break t…
Six slots have opened for new agency partnerships starting in July 2026. Two SEO seats, two paid-media seats, one design seat, one full-discipline seat. Partner agencies based anywhere in North America, EMEA, or APAC are welcome. We hold engagement applications open until June 30 or until slots are filled, whichever comes first. Standard onboarding remains 10 business days from signed NDA to first shipped deliverable.
A senior buyer on our paid-media practice has crossed $100K in monthly managed ad spend on a single partner-agency account, with 4.6× blended ROAS in the trailing quarter. The threshold matters operationally because it triggers our enterprise-tier reporting cadence (weekly written narrative, monthly creative production review, quarterly attribution audit). The buyer's account load has been capped at 22 to preserve the senior bench standard.
Google's April 2026 update extended AI Overviews to additional commercial query types and tightened the citation signals it rewards. We've updated our SEO playbook accordingly: original-data assets are now default on every retainer above $3K wholesale, content briefs require first-person operator quotes, and schema markup work has moved from quarterly to monthly cadence. Partner-facing memo with the full change list has been sent to every active SEO retainer.
Revision 4 of the six-article Operating Charter that governs every Grovant engagement has been published. The largest change is in Article V: we will now slip a delivery date by up to 48 hours without re-negotiation rather than ship work that fails our two-pass internal review. Article III (operational confidentiality) added explicit language about social-media discretion. Full Charter is on the About page.
We've partnered with a TikTok-specialist team led by a senior buyer with 7 years of platform experience to add TikTok Ads to our paid-media practice. The partnership operates white-label under Grovant. Partner agencies with active TikTok needs can now route Spark Ads, TopView, and creator-collab campaigns through their existing Grovant engagement without onboarding a separate vendor.
We've crossed 50 active retained agency partnerships, a number that took us seven years to reach because we have always been picky about who we work with. Average partnership length is now 19 months. Across 47 mutual NDAs signed in 2025, we recorded zero disclosure incidents (defined as: any client-identifying information published, named, or referenced by any Grovant staff or contractor without written partner consent).
Partner agencies whose clients require EU-only storage for creative assets, reporting artifacts, and audit logs can now opt into our EU-region storage configuration on Cloudflare R2. The change adds no cost to existing engagements and is opt-in per partnership. Account access boundaries and retention policies remain unchanged.
Following Google's PMax updates earlier in the year, we ran a structural rebuild sprint across every active Performance Max account on our paid-media practice. Brand-traffic exclusions, asset-group consolidation, and search-theme cleanup were applied per account with a written rationale memo sent to each partner. Median net effect across rebuilt accounts: 18 percent reduction in CAC over the trailing 60-day window.
We run working sessions for agency owners when there is something genuinely useful to say. The next one will be announced here and in the monthly dispatch. If you want to be invited directly when it goes on the schedule, the subscribe strip below is the cleanest path.
Field notes for agency owners and direct teams. What we learned across 57 partner engagements, the practice updates worth a heads-up, and the talks we're giving next.
The articles, releases, and recordings on this page were written by the same people who will run your account. Skip the reading and pick a slot, or send a brief and we'll reply inside one business day.
Or write to us
[email protected]