Best White Label SEO Companies for Agencies (2026)

The best white label SEO company for your agency is the one whose delivery model matches how you sell SEO. If you resell monthly retainers, start with SEOReseller, Semify or HOTH X. If you buy SEO tasks one at a time, FATJOE and Loganix publish clear unit prices. If you want software and fulfillment in one login, look at DashClicks or Vendasta. For a large book of small local clients, Boostability is built for volume.

Whichever model you pick, judge providers on five things: proof of results, white label reporting, minimums and contract terms, client communication, and pricing. Below we compare eight providers on exactly those five, using their own pricing pages, terms of service and review profiles, all checked on 2 November 2026. At the end, we hold our own offer to the same five criteria, so you can compare like for like.

The eight providers at a glance

How we compared them

We did not buy six months of SEO from eight vendors at once, and you should be wary of any list that claims it did. What we did was read what an agency would have to sign. For each provider we read the pricing page, the white label or reseller page, the help docs on reporting, and the terms of service. Then we checked the independent review footprint on Trustpilot and Clutch, and noted every place where a provider's own pages contradict each other.

That last step turned out to matter. Several providers publish one price on a marketing page and another in a help article, or describe contract terms on the pricing page that read differently in the legal terms. Those gaps are exactly where agencies get surprised in month three.

The five criteria that separate good providers from cheap ones

Google's own page on hiring an SEO lines up with this. It tells site owners to ask for past results, to ask how changes will be documented, and to walk away from anyone who guarantees a number one ranking. It also reminds owners that they stay responsible for what their SEO does, which is your agency's problem the moment you resell someone else's work.

What the pricing pages told us

• Notice periods live in the fine print. The HOTH's managed programs are sold as month to month, but its terms of service ask for written notice at least 15 days before renewal and allow price changes. SEOReseller bills 30 days in advance and asks for 30 days' notice. Loganix asks for 30 days on its packages.
• Setup fees are not universal. Loganix charges $500 and DashClicks $199 per plan. SEOReseller says it has no setup fee and folds setup into month one.
• Review footprints differ by orders of magnitude. FATJOE had 476 Trustpilot reviews and The HOTH 272. SEOReseller had one. A thin profile is not proof of bad work, but it means you have to do the reference checks yourself.
• Client contact is mostly a marketing promise. Loganix was the only provider we found that puts it in its legal terms: it will never contact your clients or reveal its involvement. Others say it on sales pages. Ask everyone to put it in the contract.

The best white label SEO companies, provider by provider

1. SEOReseller: best for simple per-client pricing

SEOReseller is the most straightforward option if you sell SEO as a fixed monthly package per client. It runs the campaign end to end, starting campaigns on the 1st or 15th of the month, and the pricing page lists exactly what you pay.

• Price: Local SEO $499, National SEO $699 and Google Business Profile only $299, per client per month. Bulk discounts go through an account manager.
• Terms: No contract and no setup fee. Billed 30 days in advance, with 30 days' notice to cancel, and a 30-day money-back guarantee on the white label SEO page.
• Reporting: A fully unbranded dashboard that can run on your own domain, plus branded PDF reports.
• Watch for: Almost no independent reviews on Trustpilot or Clutch. Ask for two agency references before you sign.

2. Semify: best for agencies that want a US team on the phone

Semify sells fully managed white label SEO from a US team and leans hard on service: a dedicated account manager, regular progress calls with your agency, and a promise on its white label SEO page that most agencies have their first campaigns live within a week.

• Price: The pricing page says custom prices based on volume. The one published number is the Map Pack local plan, from $300 a month.
• Terms: Minimums and notice periods are not published. Get them in writing.
• Reporting: A white label real-time dashboard with automated reports.
• Reviews: 5.0 on Clutch from 11 reviews. Its Map Pack page also says plainly that there are no guarantees in SEO, which is the honest position.

3. HOTH X (The HOTH): best for mixing retainers with one-off orders

The HOTH runs two businesses side by side: a self-serve store for guest posts, content and other tasks, and HOTH X, a fully managed program with a dedicated SEO manager. That suits agencies whose clients range from "just get me some links" to a full retainer.

• Price: HOTH X Starter $1,000, Starter Plus $2,500, Business $5,000 and Enterprise $10,000 a month. Guest posts are priced per order by site strength. A free reseller account unlocks wholesale pricing.
• Terms: Sold as month to month, but the terms ask for 15 days' written notice before renewal, say fees are generally non-refundable, and allow price changes.
• Reporting: Fully private label reports with no logo or footer, and an unbranded dashboard.
• Reviews: 4.5 on Trustpilot from 272 reviews, though only a handful in the last year. Complaints cluster around spend that didn't move rankings.

4. Boostability: best for a large book of small local businesses

Boostability has built its partner program around small and local businesses at volume. Partners buy at wholesale, set their own retail price, and get a partner manager plus training material. If you sell SEO to dozens of plumbers, dentists and salons, it is designed for you.

• Price: Wholesale rates are shared with partners, not published.
• Terms: Not published. Ask for the partner agreement before you commit.
• Reporting: Agency-branded reports and a dashboard that shows completed tasks.
• Reviews: 4.7 on Clutch. The critical reviews say rankings rose without a matching rise in leads, so agree in advance which business metric you will report on.

5. DashClicks: best for dashboard and fulfillment in one login

DashClicks sells agency software and a fulfillment center side by side. You can buy fulfillment without the software, which keeps entry cost low: the pricing page says the fulfillment center needs no software subscription.

• Price: Its help center lists Pro $299, Plus $399 and Platinum $499 a month, each with a $199 setup fee. The fulfillment page says plan tiers depend on the client site's page count, so confirm which applies.
• Terms: Month to month, no minimums, no cancellation fees.
• Reporting: A white label dashboard with monthly reports. A custom dashboard domain is only available on the DashClicks Pro software plan, at $199 a month.
• Reviews: Rated far higher on software review sites than on Trustpilot, where the small profile is mostly negative and mentions billing after cancellation. Check how cancellation works before you sign.

6. Loganix: best for local SEO building blocks

Loganix sells both packaged SEO and individual tasks, and it is strongest on the local pieces: citations, Google Business Profile work and links. It is also the only provider here that puts its no-contact promise in its legal terms.

• Price: SEO packages at $500 or $1,000 a month, each with a $500 one-time setup. Citations from $40 for ten. A partner program adds discounts at higher monthly spend.
• Terms: Monthly, 30 days' notice on packages. Remedies are replacement or credit rather than cash refunds once work is delivered.
• Reporting: Looker Studio dashboards with your logo, and sample reports linked from its pages.
• Reviews: 4.6 on Trustpilot from 116 reviews. Package setup takes up to four weeks, so it is not the fastest start.

7. FATJOE: best for content and outreach at fixed unit prices

FATJOE is a task store, not a managed SEO provider. You order outreach, citations, writing or digital PR from a dashboard, and it delivers under your brand. Its own FAQ says even its packaged Grow plans are not fully managed SEO. If you already have an SEO lead and just need production capacity, it is the most transparent option on this list.

• Price: Outreach placements from $72 (DR10+) to $120 (DR30+), blog writing at $0.05 or $0.10 a word. A monthly subscription gives 10% off, per its reseller page.
• Terms: No minimum. Orders are paid up front and, per its terms, fees are non-refundable outside each service's own guarantee.
• Reporting: Unbranded reports and CSV exports, plus a public sample report.
• Reviews: 4.8 on Trustpilot from 476 reviews, the largest footprint here.

8. Vendasta: best for agencies reselling many products

Vendasta is a white label platform first. You resell its own software and services plus third-party SEO from its marketplace, including Boostability's SEO. It makes sense if SEO is one line on a bigger menu of things you sell to local businesses. If you only want SEO fulfillment, the platform is overhead.

• Price: No subscription, but a monthly spend minimum per the pricing page: $99 on Starter with no contract, $499 on Professional and $999 on Premium, both on one-year contracts. Third-party marketplace SEO is quoted separately.
• Terms: The one-year contract on the higher tiers is the main commitment to weigh.
• Reporting: A white label executive report and client portal under your brand.
• Reviews: 3.3 on Trustpilot from 102 reviews, with complaints about cancellation and third-party fulfillment speed.

A note on link packages before you resell them

Most providers on this list sell links, either as a line in a monthly plan or as individual guest post placements. Know what you are buying. Google's spam policies class buying links that pass ranking credit as link spam, and that includes guest posts or sponsored articles with followed links, unless the link carries rel="sponsored" or rel="nofollow". FATJOE's own terms warn that any form of link building carries a risk of search penalties.

That doesn't make every placement a problem. Editorial links earned through outreach, digital PR and genuinely useful content are what Google wants. But when you resell a package, the penalty risk lands on your client and the blame lands on you. Ask each provider how links are placed, whether money changes hands, and whether they are marked. Our guide to white label link building covers the tactics that hold up and the ones that get sites penalized.

How to test a provider before you move clients over

A sales call tells you how a provider sells. A 30-day pilot tells you how they deliver. Run this on one low-risk client, or on your own site, before you move anything else.

1. Set up access the safe way. Give the provider read-only Search Console access, as Google suggests for an initial audit. Keep your client as the primary owner of their Google Business Profile and add the provider as a manager, never as owner.
2. Ask for last month's real report. Not the template. A redacted report a real client received. If they can't share one, that tells you something.
3. Order one deliverable that shows thinking. An audit or a single article. Check whether the recommendations match what Search Console shows about the site.
4. Check every link in the first batch. Open each page. Is it a real site with real readers, is the link marked, and is the site a write-for-us farm that links to anyone?
5. Test communication on a bad day. Send a client-style question on a Friday afternoon and time the answer. Then ask what happens when rankings drop.
6. Read the terms with a pen. Notice period, price-change clause, refund policy, and who owns the content, links and accounts if you leave.
7. Decide on day 30. Score the provider on the five criteria above. If it fails two, keep looking.

The questions we would ask on the sales call itself are in our complete guide to white label SEO, along with what a competent partner should ship every month.

How Grovant compares on the same five criteria

We kept ourselves out of the ranked list, but it would be odd to write all this and not show our own answers. Here is Grovant's white label SEO scored against the same five rows, so you can put it next to any provider above.

The scope is the full job, not a slice of it: technical SEO, on-page and content, link building through editorial outreach, local SEO and Google Business Profile, and AI search visibility for clients asking about ChatGPT and AI Overviews. Local businesses and national B2B or SaaS sites both run through the same senior process.

And if your clients need more than SEO, the same arrangement covers Google Ads, Meta Ads, web design and web development, all delivered under your brand. One partner, one NDA, one standard of work across every service you resell.

Related reading

• Private label vs white label SEO: what the two terms mean in contracts.
• How private label SEO reseller programs work: margins, packages and who owns what.
• How to sell SEO without hiring an in-house team: the sales side of reselling.
• How to pick a white label marketing fulfillment partner: the same vetting logic across services.