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Brand·Identity·Web·Product UI·Motion

Brand, web and product UI design. Every file lands in your Figma.

This page is a design file, and you are inside it. One senior, about a decade in, makes a few hundred calls like the ones drawn on this canvas: type scale, measure, contrast, spacing. They sign the work, and the native Figma files live in your account from day one.

It starts with a free audit of your current site or product, back in 4 business days with a plan and a fixed quote.

Contrast 18.8:1 · 4pt grid · One senior signs every file · Month to month

Start the free design auditplan + fixed quote in 4 days

Two fields here. The brief below arrives pre-filled, three fields to go.

The redlines

What a senior’s file looks like under the hood.

The selection frame and dimension tag on the headline above are real: this page is marked up the way we mark up every comp before it ships. Here is the fuller spec, six decisions deep. Every number is measured from this site, so you can check each one against the page you’re reading.

An abstract landing page comp with six numbered redline annotations: type scale, measure, contrast, hit area, spacing, and focus.
on= 18.8:14pt grid · 6-col comp
Plate notes · 06measured on this site
  1. Type scale

    The headline is set with clamp(), so it scales with the viewport and never overflows a phone. Line height tightens as size grows: 1.02 at display size, 1.6 at body.

  2. Measure

    Body text is locked to a 62-character measure. Long enough to flow, short enough that your eye finds the next line without working.

  3. Contrast

    Ink on paper runs 18.8:1. Even the quietest caption text stays above the 4.5:1 accessibility floor, so nobody squints at your website.

  4. Hit area

    Every button and tap target is at least 48px tall. Designed for thumbs on a phone, not just cursors on a desktop.

  5. Spacing

    One 4-point spacing scale everywhere. No eyeballed gaps. This is the rhythm you feel on a good page and can't quite name.

  6. Focus

    A visible focus ring on everything interactive, offset 2px, never animated. Keyboard users always know where they are.

Your files arrive marked up like this: the decision, the reason, and the number, on every screen. That’s what makes them usable by whoever touches them after us.

Get my free design audit

Studio sheet · projects and retainer

Four ways to work. Scoped to a fixed quote.

Web design services, brand design, and product UI/UX, in three project tiers and one rolling retainer, each scoped to a fixed quote after the audit. The same senior runs every one, and you can hire design on its own.

Tiers 01 - 04 · fixed quote after audit

Sheet 01·Grovant · senior design
USD · ex tax · IP yours
  • T-01Project

    Brand sprint

    Wordmark, primitives, brand book.

    Best for · a re-brand, a launch, or a first brand.

    • Wordmark + 2 weight system
    • Type ladder · digital tuning
    • Palette · WCAG pairs locked
    • Lockup variants + monogram
    • Voice + motion principles
    • 32-page brand book PDF

    Lead time

    3 weeks

    Quote

    Custom

    fixed after audit

  • T-02Project

    Marketing site

    8-12 pages, a system, Dev Mode handoff.

    Best for · replacing a template site that loses buyers.

    • 8-12 pages from primitives
    • Native Figma system · tokens
    • Code Connect on key components
    • INP ≤ 200ms target spec
    • Framer / Webflow build optional
    • WCAG 2.2 AA across all pages

    Lead time

    6 weeks

    Quote

    Custom

    fixed after audit

  • T-03Project

    Product UI

    Dashboard, onboarding, billing, component library.

    Best for · senior product design without a full-time hire.

    • Dashboard + settings surfaces
    • Onboarding + empty-state flows
    • Billing + plan-comparison UI
    • Component library v1
    • Dark mode tokens (when in scope)
    • Hand-off pack for engineering

    Lead time

    8 weeks

    Quote

    Custom

    fixed after audit

  • T-04Monthly

    Senior retainer

    60 senior hours a month. Any brief.

    Best for · steady monthly work from one senior.

    • 60 senior hours / month
    • Pages, decks, motion, social cuts
    • Async-first, two reviews / week
    • Same senior every sprint
    • Native Figma · IP yours
    • Pause or cancel month to month

    Lead time

    Rolling

    Quote

    Custom

    fixed after audit

Add-ons · attached to any tier
  • A-01Motion pack · Lottie + Rive
  • A-02Landing-page set · paid traffic
  • A-03Pitch / sales deck system
  • A-04Illustration set · custom
Mutual NDA · IP transfer in MSA · same senior every sprintHire design on its own

Every tier is a fixed quote from your audit. Hire design alone, or add dev and marketing from the same team. Never a forced bundle.

Get my free design audit

Brand design and identity, on system

Your whole system, in one glance.

One page from the brand identity we build for every client. You get the same brand design system in your Figma, yours to keep. Every page after it ships from the same parts.

Plate 01 / 32 · sample format

Plate 01·Brand specimen
Exported in your brand

Wordmark · 2 weights

grovant.grovant.

Type ladder · digital tuning

  • DisplaySenior design.56/1.02
  • H1Your brand, on system.36/1.05
  • H2The system, in one glance.24/1.12
  • BodyEvery brand we ship gets a plate like this.16/1.55
  • CaptionVERSION 04 · NOV 202612/1.45
  • MonoTYPE / PALETTE / TOKEN11/1.40

Palette · WCAG contrast

  • Ink-90018.8
  • PaperAAA
  • BoneAA
  • Violet-5004.8
  • Violet-7007.2
  • Amber-5003.1
  • Emerald5.1
  • Rose5.4

Components · first six

PrimarySecondaryTagPASSStatus pillCaption · 12 / 18
Spec · tokens · variables · Dev Mode readyNative Figma · IP yours

What your developer pulls from on day one. Tokens, variables, Dev Mode. All yours.

Get my free design audit

Case spread · before and after

One brand. The before, and the after.

Two pages from a brand book, 21 days apart. The audit names the fixes, then one senior makes them and signs the revision sheet.

Spread 03 / 08 · illustrative

Pages 14 - 15/Brand book · revision sheet
Margin · 24pt · gutter 12pt
Before · baselineP-14
yourbrand.com
3.1:1 contrastROUNDEDpill
  • ×14 distinct font sizes
  • ×6 of 12 color pairs fail AA
  • ×47 components, none reusable
After · shipped · day 21P-15
yourbrand.com · v2
PrimarySecondarytokens · v2.0
  • ✓8 sizes · 1.250 modular scale
  • ✓All pairs ≥ 4.5:1, AAA on body
  • ✓18 components in Code Connect
Revision delta · 21-day brand sprint04 fixes shown
  • 14 font sizes · no scalescaled8 sizes · 1.250 modular ratio
  • 6 of 12 pairs fail WCAG AAAAA0 fail · AAA on body copy
  • 47 one-off componentstokenized18 tokenized, 9 in Code Connect
  • Easing curves drift per pagespecMotion spec · 4 curves, locked

The kind of fixes a senior makes. Your free audit names yours, back in 4 business days.

Get my free design audit

Design audit · what we check

What we check before we open Figma.

Every engagement opens with a free design audit, back in 4 business days. Six example findings below. Urgent items become sprint one, and what already works, we keep.

Audit card · 6 of 124 checks
Exported in your brand
  • FAIL
    WCAG 2.2 AA contrast
    We test every color pair. Low-contrast buttons get flagged first.
  • FAIL
    Type scale
    A pile of one-off sizes is why a site stops looking deliberate.
  • WARN
    Component reuse
    Pages rebuilt from scratch are slow and drift off brand.
  • WARN
    Motion
    Default editor easing in production is a common, fixable tell.
  • PASS
    Font licensing
    Self-hosted, license in your name. When it is clean, we leave it.
  • PASS
    Mark and lockup
    Horizontal, stacked, monogram. Where they exist, we keep them.

The full audit lands within 4 business days. Free, no strings.

Get my free design audit
Charter · the risk sits with us
Articles I to IV

Four standing terms.
In writing.

A new team feels like a gamble. These four terms are why ours is not. They go in the room before you sign.

  1. I

    You own every file from day one

    Native Figma source, every font license in your name. We are an editor, never the owner. Cancel any month and walk out with everything.

  2. II

    NDA and IP transfer on the first call

    Signed before we open Figma. Everything we make is yours in the contract itself.

  3. III

    The same senior every week

    Named on day one. The senior who pitches you does the work. No junior swapped in. Two QA passes before anything reaches you.

  4. IV

    Month to month, always

    No lock-in, no termination clause, no minimum. You stay because the system keeps shipping.

Seal of the charter

Leave after the first sprint. We would rather you stay for the work.

Review calendar · how a sprint runs

Set review days. No surprise on Friday.

R-01 · R-02 · R-03 · R-04

Sprint calendar · 4 weeks · 4 review gatesAsync by default · live for R-02 and R-04
WK 01Days 01 - 07
R-01 · Audit review

Thursday · day 04

Audit doc, type/palette baseline, sprint plan

Daily ledger

  • Day 01 · brief opens in owner doc
  • Day 02 · references audited
  • Day 03 · baseline captured
  • Day 04 · R-01 audit review (async)
  • Day 05-07 · two visual directions drafted
WK 02Days 08 - 14
R-02 · Direction review

Friday · day 12

Two directions, narrowed to one with rationale

Daily ledger

  • Day 08-10 · directions refined to V1
  • Day 11 · R-02 prep · annotation pass
  • Day 12 · R-02 direction review (live)
  • Day 13 · direction locked, primitives drafted
  • Day 14 · type ladder + palette tokens ship
WK 03Days 15 - 21
R-03 · Primitives review

Thursday · day 18

Wordmark, lockups, components, motion principles

Daily ledger

  • Day 15-17 · primitives + components
  • Day 18 · R-03 primitives review (async)
  • Day 19 · revisions absorbed
  • Day 20 · pages drafted from primitives
  • Day 21 · motion principles documented
WK 04Days 22 - 28
R-04 · Ship review

Thursday · day 25

Final pages, Dev Mode handoff, brand book PDF

Daily ledger

  • Day 22-24 · pages laid out from primitives
  • Day 25 · R-04 ship review (live)
  • Day 26 · Dev Mode + Code Connect pass
  • Day 27 · brand book PDF assembled
  • Day 28 · monthly review ships in your brand
Brand sprint · 3 weeks · marketing site · 6 · product UI · 8Same senior every week · two QA passes before anything ships

Reviews land on the same day every week. Your free audit ships in 4 business days.

Get my free design audit
Design questions

Asked before the brief.

Who does the work, who owns the files, and how it runs.

  • You approve a written scope and price before any work starts, so there are no surprise invoices. A senior with about a decade in design does the work, and every file clears two QA passes before you see it. Month to month, so you keep going only while it is worth it.

  • UI and UX design, websites, landing pages, mobile app design, e-commerce, brand identity, design systems, wireframes, prototypes, and graphic design. Hire design on its own, or just the slice you need. The same senior runs it either way.

  • A senior designer does it, not a junior, and the files are yours. You get organized, component-based Figma with proper developer handoff, sitting in your account. When the work ships, every file belongs to you.

  • No. We work inside your brand system: colors, type, imagery, and tone. If guidelines exist, we follow them exactly. If they do not, we can build them as part of the engagement so your look stays consistent everywhere.

  • You get revision rounds in every engagement, so the design lands on your taste, not ours. A clear brief and regular check-ins keep us close to what you want, so revisions are usually refinements, not do-overs. One named owner signs off before anything ships.

  • Yes. Every design is fully responsive across desktop, tablet, and mobile. We design mobile-first where it makes sense and keep the experience consistent across every screen size your customers use.

Don't see your question?Send a quick message →
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File · DESIGN-2026/Closing brief
Page 09 of 09

One step

Get your free
design audit.

Send your site or Figma link. Within 4 business days you get the audit, a plan, your senior’s name, and a price. Month to month if you continue, cancel any month.

  • 01Free audit in 4 business days
  • 02One senior, named on day one
  • 03Figma files, the IP yours
  • 04Month to month, cancel any month
Free design audit
The only form

Get your free design audit. Back in 4 business days.

Five fields. A senior replies within 1 business day. Never a bot.

Capacity is limited on purpose: seniors do the work, so we take a few new engagements at a time. The audit is how we choose.

Mutual NDA · Native Figma files · Full IP transfer

File sealed · Read by a senior, not a bot

Free audit · 4 days

One senior signs it. Figma files yours

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