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File · WL-DESIGN-2026/Brand & web practice
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Brand·Identity·Web·Product UI·Motion

Senior design. Under your lockup.

Outsource your design retainer to a senior bench, or get studio-grade design without paying a brand-name studio markup. Brand systems, marketing sites, landing pages, product UI, and the motion layer in between them. Every deliverable ships as a native Figma library with tokens, Dev Mode handoff, and full IP transfer.

  • 01Senior designer, named on day one
  • 02Native Figma source files, IP transfer in writing
  • 03Design system, not one-off pages
  • 04Free design audit in four business days
Founding partner · Q4 2026 window · WCAG 2.2 AA built in
|
audit-intake.figv2 · saved
live
Frame 01 · Audit intakeFrame 02 · System spec420 × 640

Get the audit. Get a system.

Send the site or the Figma link. Inside four business days you get a design audit, a sprint plan, a named senior designer, and a price.

Mutual NDA · Native Figma files · Full IP transfer

Frame 01 of 02 · zoom 100%Senior · not a bot

Reply within one business day · Audit lands in four

The specimen plate · sanitized snapshot

A design system, in one glance.

One page from a 32-page brand book we shipped in Q3. Wordmark in two weights, a type ladder tuned for digital, a palette with WCAG contrast ratios locked, and the first components from the system. Every brand we ship gets a plate like this. Every page after derives from it.

Plate 01 / 32 · client-12

Plate 01·Brand specimen
Exported under your lockup

Wordmark · 2 weights

grovant.grovant.

Type ladder · digital tuning

  • DisplaySenior design.56/1.02
  • H1Under your lockup.36/1.05
  • H2The system, in one glance.24/1.12
  • BodyEvery brand we ship gets a plate like this.16/1.55
  • CaptionVERSION 04 · NOV 202612/1.45
  • MonoTYPE / PALETTE / TOKEN11/1.40

Palette · WCAG contrast

  • Ink-90018.7
  • PaperAAA
  • BoneAA
  • Violet-5004.8
  • Violet-7007.2
  • Amber-5003.1
  • Emerald5.1
  • Rose5.4

Components · first six

PrimarySecondaryTagPASSStatus pillCaption · 12 / 18
Spec · tokens · variables · Dev Mode readyNative Figma · IP yours

This is what your developer pulls from on day one. Tokens, variables, Dev Mode, all in your Figma.

Commission a system

Case spread · client-08 · Q3 brand-V2 engagement

One spread. Same brand, before and after.

Spread 03 / 08 · sanitized

Pages 14 – 15/Brand book · revision sheet
Margin · 24pt · gutter 12pt
Before · baselineP-14
client-08.com
3.1:1 contrastROUNDEDpill
  • ×14 distinct font sizes
  • ×6 of 12 color pairs fail AA
  • ×47 components, none reusable
After · shipped · day 21P-15
client-08.com · v2
PrimarySecondarytokens · v2.0
  • ✓8 sizes · 1.250 modular scale
  • ✓All pairs ≥ 4.5:1, AAA on body
  • ✓18 components in Code Connect
Revision delta · 21-day brand sprint04 fixes shown
  • 14 font sizes · no scale−42%8 sizes · 1.250 modular ratio
  • 6 of 12 pairs fail WCAG AAAAA0 fail · AAA on body copy
  • 47 one-off components−62%18 tokenized, 9 in Code Connect
  • Easing curves drift per pagespecMotion spec · 4 curves, locked

This is one spread from one engagement. Your audit names the equivalent fixes in four business days.

Commission your audit
The offer · in four numbers04 / 04

  • I·Retainer floor

    $2,000

    / month retainer

  • II·Project pricing floor

    $8K+

    / brand sprint

  • III·Accessibility built in

    AA

    WCAG 2.2

  • IV·From brief to audit

    4

    business days

Marketing site from $20K · Product UI from $30K · Founding partner · Q4 2026

Studio sheet · projects + retainer · 2026

Four ways to work. Priced on the cover.

Tiers 01 – 04 · floors firm · ceilings open

Sheet 01·Grovant · senior design
USD · ex tax · IP yours
  • T-01Project

    Brand sprint

    Wordmark, system primitives, brand book.

    Best for · Re-brands, agency-client launches, founders who skipped brand the first time around.

    • Wordmark + 2 weight system
    • Type ladder · digital tuning
    • Palette · WCAG pairs locked
    • Lockup variants + monogram
    • Voice + motion principles
    • 32-page brand book PDF

    Lead time

    3 weeks

    From

    $8K

  • T-02Project

    Marketing site

    8–12 pages, design system, Dev Mode handoff.

    Best for · Agencies shipping a client site, founders replacing template-built marketing sites.

    • 8–12 pages from primitives
    • Native Figma system · tokens
    • Code Connect on key components
    • INP ≤ 200ms target spec
    • Framer / Webflow build optional
    • WCAG 2.2 AA across all pages

    Lead time

    6 weeks

    From

    $20K

  • T-03Project

    Product UI

    Dashboard, onboarding, billing, component library.

    Best for · Seed/Series-A SaaS teams without an in-house product designer yet.

    • Dashboard + settings surfaces
    • Onboarding + empty-state flows
    • Billing + plan-comparison UI
    • Component library v1
    • Dark mode tokens (when in scope)
    • Hand-off pack for engineering

    Lead time

    8 weeks

    From

    $30K

  • T-04Monthly

    Senior retainer

    60 senior hours each month. Whatever the brief calls for.

    Best for · Agencies with steady design volume; founders who want a brand keeper, not a one-off ship.

    • 60 senior hours / month
    • Pages, decks, motion, social cuts
    • Async-first, two reviews / week
    • Same senior every sprint
    • Native Figma · IP yours
    • Pause or cancel month to month

    Lead time

    Rolling

    From

    $2K / mo

Add-ons · attached to any tier
  • A-01Motion pack · Lottie + Rive+ $3K
  • A-02Landing-page set · paid traffic+ $4K / set of 3
  • A-03Pitch / sales deck system+ $2K
  • A-04Illustration set · custom+ $4K
Mutual NDA · IP transfer in MSA · same senior every sprintBundle with dev → −15%

Floors are firm, ceilings are open. Bundle design with development, content, or paid media and the unbundled total drops 15%. One senior owns the whole stack.

Commission a tier

Design audit · sample from a Q3 brand engagement

What we look at before we open Figma.

Every engagement starts with a design audit. Six rows below are pulled from a real onboarding. P0 items become sprint one. PASS items get held in place. The export wears your agency's lockup, not ours.

Audit card · client-08 · 6 of 14 findings
Exported under your lockup
  • FAIL
    WCAG 2.2 AA contrast
    Six of twelve brand color pairs fail. Primary CTA tested at 3.1 to 1.
  • FAIL
    Type scale
    No defined scale. Fourteen distinct font sizes across the marketing site.
  • WARN
    Component reuse
    Each landing page rebuilt from scratch. No shared components in Figma.
  • WARN
    Motion principles
    Easing curves inconsistent. Default Framer easing shipped to production.
  • PASS
    Font licensing
    Self-hosted, license in client's name. Variable axis loaded.
  • PASS
    Mark and lockup
    Logo system clear. Horizontal, stacked, and monogram variants exist.

This is what lands in your inbox inside four business days. No commitment.

Commission your audit

When the call usually comes in

Three reasons the brief lands on our desk.

  1. Reason 01

    You sold a website and need to staff the design.

    Your client signed the package. The senior designer you wanted to hire wants $180k loaded. We're the bench you bring in instead, signed by your team, shipped under your lockup. Bundle design with development and you land below the unbundled total.

  2. Reason 02

    Your in-house designer is the bottleneck.

    Strategy is sharp, copy is approved, but design is shipping every six weeks because your designer is also doing the deck, the social cuts, and the client newsletter. We pick up brand and web work in parallel, on your tone of voice, with your brand assets locked.

  3. Reason 03

    You're a founder who wants studio-grade brand without a $350k minimum.

    A brand-name studio (Athletics, COLLINS, Pentagram register) starts at $150k and bottoms out around $350k for a brand plus site. We run the same senior work at roughly a tenth of that, with full IP transfer and the source files in your Figma the day you sign off.

The honest comparison

When white-label design outsourcing is the right answer. And when it isn't.

CriterionIn-house hireFreelancerBrand-name studioGrovant
  • Senior designer you can emailyesyesdependsyes
  • Native Figma source filesyesdependsdependsyes
  • WCAG 2.2 AA contrast built independsraredependsyes
  • Design system, not one-offsdependsrareyesyes
  • Dev Mode handoff plus tokensdependsraredependsyes
  • Mutual NDA plus IP transfern/araredependsyes
  • Fully loaded annual cost$200 to 385k$40 to 120k$350k+ project$18 to 42k
  • Time to first system shipped12 weeks4 weeks16 weeks3 weeks
Charter · risk on us
Articles I to IV

Four standing terms.
In writing.

The reasons most design retainers feel like a gamble are also the reasons we put these four articles in the room before anything is signed.

  1. I

    You own every file, always

    Native Figma source, every font license in your name, every variant exported in every format. We're added as an editor, never as the owner. Thirty-day handover if you leave, with documentation.

  2. II

    Mutual NDA and IP transfer on call one

    Signed before we open Figma. Every artifact we ship transfers IP to you in the MSA, not in a clause we figure out later.

  3. III

    Same senior every week

    Named day one, signs every artifact, runs every review. The senior designer is the senior designer. No junior bait-and-switch after the pitch deck.

  4. IV

    Month-to-month, always

    No annual lock-in, no termination clause, no minimum spend on us. Stay because the system is shipping.

Seal of the charter

You can leave after the first sprint. We'd rather you stay because the system is shipping.

Send the briefBook a 20-minute call

Review calendar · 28-day brand sprint

Four reviews. Four gates. No mystery on Friday.

R-01 · R-02 · R-03 · R-04

Sprint calendar · 4 weeks · 4 review gatesAsync by default · live for R-02 and R-04
WK 01Days 01 – 07
R-01 · Audit review

Thursday · day 04

Audit doc, type/palette baseline, sprint plan

Daily ledger

  • Day 01 · brief opens in owner doc
  • Day 02 · references audited
  • Day 03 · baseline captured
  • Day 04 · R-01 audit review (async)
  • Day 05–07 · two visual directions drafted
WK 02Days 08 – 14
R-02 · Direction review

Friday · day 12

Two directions, narrowed to one with rationale

Daily ledger

  • Day 08–10 · directions refined to V1
  • Day 11 · R-02 prep · annotation pass
  • Day 12 · R-02 direction review (live)
  • Day 13 · direction locked, primitives drafted
  • Day 14 · type ladder + palette tokens ship
WK 03Days 15 – 21
R-03 · Primitives review

Thursday · day 18

Wordmark, lockups, components, motion principles

Daily ledger

  • Day 15–17 · primitives + components
  • Day 18 · R-03 primitives review (async)
  • Day 19 · revisions absorbed
  • Day 20 · pages drafted from primitives
  • Day 21 · motion principles documented
WK 04Days 22 – 28
R-04 · Ship review

Thursday · day 25

Final pages, Dev Mode handoff, brand book PDF

Daily ledger

  • Day 22–24 · pages laid out from primitives
  • Day 25 · R-04 ship review (live)
  • Day 26 · Dev Mode + Code Connect pass
  • Day 27 · brand book PDF assembled
  • Day 28 · monthly review ships under your lockup
Brand sprint · 3 weeks · marketing site · 6 · product UI · 8Same senior every week

Reviews land on the same day every week. Audit ships in four business days.

Start the audit
Design questions

What people ask before handing over the brief.

Plain answers about source files, IP transfer, what your developer sees, and how a white-label design program actually runs.

  • We offer UI/UX design, custom website design, landing page design, mobile app design, e-commerce design, brand identity design, design system creation, wireframing, prototyping, and graphic design. All delivered under your agency's brand.

  • Our team works primarily in Figma for UI/UX and web design, with support for Adobe Creative Suite. We deliver organized, component-based design files with proper handoff documentation for developers.

  • Yes. For UI/UX engagements, we can include user research, competitive analysis, user journey mapping, and usability testing. The depth of research scales with the project scope and budget.

  • Standard engagements include 2-3 rounds of revisions per design phase. We find that clear creative briefs and regular check-ins keep projects on track so revisions are refinements rather than overhauls.

  • Absolutely. We work within any existing brand system: colors, typography, imagery style, and tone. If brand guidelines exist, we follow them precisely. If they don't, we can create them as part of the engagement.

  • Every design we produce is fully responsive across desktop, tablet, and mobile. We design mobile-first when appropriate and ensure a consistent, polished experience across all breakpoints.

Don't see your question?Send a quick message →
Reply · within 1 business day

Still have a question we didn't cover? Ask it in the brief. A senior reads every submission inside one business day.

Send the briefBook a call

What happens after you send

Three steps. Four business days.

You send the brief. The audit lands four business days later. Here is exactly what runs in between.

  1. 01Within 24 hours

    A senior replies

    Not a coordinator, not an SDR. The senior designer who would run your account replies from a real email, confirms scope, and sends the mutual NDA with IP-transfer language.

  2. 02Days 2 to 3

    We run the design audit

    After the NDA is signed and Figma access is shared, we audit the brand and the site. Contrast, type scale, components, motion, font licensing, accessibility. No call required to start.

  3. 03Day 04

    Plan and price land

    You get the audit document, a sprint plan, the named senior designer, and a transparent price. Start when ready, or walk away clean.

No follow-up sequence. No drip campaign. If the audit doesn't land in four business days, we eat the next month.

Start step 01
File · WL-DESIGN-2026/Closing brief
Page 09 of 09

One step

Hand us the brief.
We'll send back a system.

Inside four business days, you get a design audit, a sprint plan, a named senior designer, and a transparent price. No commitment, no follow-up sequence, no rotating account managers.

  • 01Free design audit in 4 business days
  • 02Senior designer named on day one
  • 03Native Figma files plus IP transfer
  • 04Founding partner rates · Q4 2026

Rather talk first?

Book a 20-minute call with a senior
Free design audit
Form 02 / 02

Send the brief. System comes back in four.

Five fields. One business day to a senior reply. No follow-up sequence.

Mutual NDA · Native Figma files · Full IP transfer

File sealed · Read by a senior, not a bot

Free audit · 4 biz days

Senior design under your lockup

Commission audit