Search
The core of the account: ads against the searches people type when they are ready to buy.
- Single-theme ad groups
- Weekly search-term and negative mining
- Ad copy testing on a schedule
- Bid strategy tuned to real conversions
Google Ads management for B2B, SaaS, startups and ecommerce
Sponsoredgrovant.co services google-ads
Google Ads management that tracks your spend to customers, not clicks.
Search, Performance Max, Shopping, Demand Gen and YouTube, run end to end by one senior buyer. Conversion tracking wired to your CRM, so bidding optimizes to real customers and you always know what one costs.
Run your own teardown
Back in 4 business daysA senior buyer replies within 1 business day. No commitment, you own the account.
Free teardown in 4 business days · No commitment · You own the account
Where the money goes
Every budget splits three ways: working, at risk, wasted.
Google Ads· Where your budget goes
Same $30,000 budget, reallocated
Monthly ad budget
$30,000/ month
Overall split
By campaign · this month
- Search$12,40074% working
- Performance Max$9,80050% working
- Shopping$5,10067% working
- Demand Gen$2,70041% working
- Working$18,60062%
- At risk$7,20024%
- Wasted$4,20014%
Recoverable$9,100/ moworking spend moves from $18,600 to $27,700
The direction a rebuild moves your spend, not a guaranteed result.
Illustrative, from a typical $30k/mo account. Toggle to see where a teardown moves the spend.
What we run
Six lines of work. One account, one owner.
You run the campaign types your teardown says are worth funding, not all six by default. Measurement is never optional, because without it nobody can tell you whether the other five are working.
Performance Max
Google's automated campaign type, opened up so it has to show you what it bought.
- Channel-level reporting turned on
- Brand traffic excluded from reported ROAS
- Asset groups split by offer
- Campaign-level negatives applied
AI Max for Search
Google's newest match type, piloted on a controlled budget before it earns a bigger one.
- Controlled-budget pilot
- URL expansion and brand controls checked
- Query matches reviewed weekly
- Promoted only against a baseline
Demand Gen and YouTube
Feed and video placements that create the demand Search later captures.
- Creative built for the feed and the skip button
- First-party audience layering
- View-through tracking
- Frequency capping
Shopping
Product ads with the feed fixed at the source, so listings stop being suppressed.
- Product feed repair and enrichment
- Bid and priority segmentation by margin
- Merchant Center diagnostics resolved
- Price and availability accuracy
Measurement and tracking
The line that makes the other five honest: one cost-per-customer number you can trust.
- Enhanced Conversions and consent mode
- Offline conversion import from your CRM
- Auto-applied recommendations turned off
- Reconciled against GA4 and your books
One senior buyer runs all of it and signs the account, start to finish.
The teardown, shown on a $30,000 a month account
Every engagement starts with a free teardown: a senior buyer reads your account line by line and prices what every leak is costing you. This is what that looks like.
The account below is a composite and its numbers are illustrative. The checks, and the order of the fixes, are exactly what you get.
A composite account, not a real client. Figures illustrate the shape of the work, not a promised result.
The teardown
Where the money usually leaks.
The first screen we open is the one most accounts never look at: the search terms report, which shows the actual words people typed before your money was spent.
Search terms report · last 30 daysIllustrative
| Search term | Cost | Conv. |
|---|---|---|
| free crm software | $1,180 | 31 |
| is there a free crm | $740 | 19 |
| how to build a crm yourself | $520 | 6 |
| crm software jobs | $210 | 0 |
| crm for a 40 person sales team | $580 | 4 |
Smart Bidding was not broken. It was doing exactly what it was told. Every free-trial signup counted as a conversion, so the algorithm learned that people who want free software are your best customers, and went and bought more of them.
These are the top five of 340 terms we flagged. Together the flagged list was $3,200 of a $12,400 search budget, and no shared negative list had been touched in nine months.
From there, the waste concentrates in the same four places on almost every account we open. None of them exotic, all of them ordinary, and on this account they were eating more than a third of the budget.
Junk search queries
− $3,200 / moBroad match was buying "free", "how to" and "jobs" searches, and they were converting, because a free-trial signup counted as a conversion. Bidding saw success and leaned in harder every week.
Leads, one weekIllustrative- Gmail user“Is there a free version?”
- University address“Doing research for a thesis”
- Gmail user“Are you hiring?”
- Company domain“Pricing for a 40 seat team”
- Gmail user“How do I do this myself?”
Four of five never had a budget. You paid full price for every click.
The Performance Max black box
− $4,100 / moPMax was quietly re-buying brand searches you already won for free, then reporting them back as new performance. The ROAS in the deck was inflated by your own traffic.
Tracking nobody could trust
− $2,300 / moA page-view tag and a form tag both fired on the thank-you page, so every lead counted twice. The call conversion had no minimum duration set, so eight-second wrong numbers counted as leads. Closed revenue never made it back into the account, so bidding kept chasing form fills.
Rising CPCs on a flat budget
− $1,800 / moLost impression share to rank climbed from 18 to 34 percent while two new bidders showed up in Auction Insights. The same budget was winning fewer of the auctions that actually mattered.
$11,400 a month, priced and named. Every line of it comes out of the account’s own reports. Your teardown hands you this list for your account, free, whether or not you hire us for the fixes.
The first 30 days
What we fix first, and why the order matters.
Anyone can hand you a list of problems. The value is knowing which one to touch first, and what not to touch until the one before it is done.
One senior buyer does all four, in this order.
The same person who signs your account and meets you on the teardown call. No rotating account manager, no junior learning on your budget.
Tracking first. Always.
Until the number is trustworthy, every other decision is a guess. Conversion actions audited first: primary versus secondary, counting set to one instead of every, duplicates killed. Then Enhanced Conversions, then offline import so bidding optimizes to qualified pipeline rather than form fills. Fair warning we give before touching anything: your conversion count will roughly halve and your reported CPA will look twice as bad. Nothing got worse. You are seeing the real number for the first time.
Then stop the bleeding.
Negatives run in parallel from day one, because they cost nothing and break nothing, so no money burns while the tracking work lands. Full search-term audit, shared negative lists, single-theme ad groups kept consolidated enough that Smart Bidding still has signal to work with.
Then open up Performance Max.
Performance Max is not a black box any more, it just ships opaque by default. We turn on channel reporting, pull its search terms, apply brand exclusions and campaign-level negatives, and split asset groups by offer. It keeps its budget only if it can show what it bought. Some of that spend is real, so this recovers most of the leak, not all of it.
Only then, scale.
Written hypotheses tested against a baseline. Winners funded, losers cut, on a schedule, so waste cannot creep back in. Nothing gets scaled until the number underneath it is real.
That is the whole method. Audit, rebuild, test, scale, with one senior who owns all four and signs the account.
Six months later
Same $30,000. A different business outcome.
$27,700 of it now working. About $9,100 a month redirected out of noise and into searches that turn into pipeline. And for the first time, a number that survives a board meeting: cost per closed-won customer, tracked through to closed revenue.
The number that mattersIllustrative
Cost per closed-won customer
$2,400
Tracked through to closed revenue
Before
Clicks, impressions, CTR
Now
What a customer costs
We will not promise you a ROAS figure we have not earned on your account. Anyone who does is guessing with your money. What we promise is this: every leaking dollar named, the fixes ranked in the order they should happen, and a clear view of where the budget goes. You decide from there.
You own the Google Ads account and every file.
Month to month. Cancel anytime.
Mutual NDA before anyone touches the account.
One senior, signed to your account, start to finish.
Get your teardown
See exactly where your money leaks.
Send your account. A senior names every wasted dollar and the fixes in priority order, and replies within 1 business day.
Every month you wait, roughly $11,400 leaves an account like this one and does nothing. The teardown is free, takes 4 business days, and the findings are yours to keep whether you hire us or not.
Before you hand over access
- What access do you need?
- Read-only access to your Google Ads account, and nothing else. We cannot change a bid, edit a campaign, or spend a cent with it. You grant it in two clicks and revoke it in one. If you would rather not grant access at all, export your search terms and conversions reports and we will work from those.
- Is my ad spend safe?
- Yes. Nothing changes before the teardown, we work under NDA, and you watch the first month of changes before deciding to continue.
- Who owns the account?
- You do. Always. We work inside your account and hand back every file if you leave.
- What does it cost?
- The teardown is free. If you continue, pricing is scoped from what the teardown finds, month to month. No rate card, no lock-in.
- You are new. Why should I trust you?
- You should not yet. That is why the first thing is a free teardown on your own account, under NDA, with no commitment.
Rather talk first? Book a 30-minute call with the senior.
Send your accountETA · 4 biz days
Capacity is limited on purpose: seniors do the work, so we take a few new engagements at a time. The audit is how we choose.
4 business days. Mutual NDA before access. You keep the account and the findings.