Search
High-intent capture. Exact and phrase match, brand and non-brand split, weekly negative mining.
Levers we pull
- Single-theme ad groups where they earn it
- RSA copy iteration on a written hypothesis
- Sitelinks, callouts, snippets benchmarked
- Geo and device bid modifiers
KPIs · benchmark
- Imp share82%
- CPC$1.84
- Conv rate6.4%