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File · WL-GADS-2026/Paid media practice

Search·AI Max·Performance Max·Demand Gen·Measurement

Senior Google Ads. Under your brand.

Outsource your paid-media retainer to a senior bench, or get the same senior work without paying a brand-name agency on top of it. Search, AI Max, Performance Max, Demand Gen, and the measurement stack underneath them. The same named senior runs your account every week. Every Looker Studio report ships under your lockup.

  • 01Senior media buyer, named on day one
  • 02Mutual NDA before account access
  • 03You own the Google Ads account, always
  • 04Free 14-point audit in four business days
Founding partner · Q4 2026 window · You keep the account
MCC · audit request
Intake 01

All accounts New audit Intake form

Free 14-point audit · Lighthouse + LookerForm 01 / 02

Link the account. Find the leaks.

Send the account. Inside four business days you get a 14-point audit, wasted-spend report, a sprint plan, a named senior owner, and a price.

Mutual NDA before account access · You keep the Ads account · Founding partner rates

Reply within one business day · Read by a senior media buyer

Sanitized portfolio · 5 retained accounts · 90 days

The shape of an account that actually compounds.

Peak day · $9,840 spend / +28% vs prior 8-day

Performance · 90 days
Spend Conv
Total spend
$148.2K
+18% qoq
Conversions
4,284
+34% qoq
Blended CPA
$34.62
−18% qoq
Blended ROAS
4.8×
+0.6× qoq

Sanitized 90-day window across five retained accounts. The peak on day 16 is the day we shipped the structural rebuild. Every account in the portfolio shifted up the curve from there.

Send your account

Account health · audit · sample from a Q3 onboarding

What we look at before we touch a thing.

Every account gets a 14-point audit before anything ships. Six rows below are pulled from a real onboarding. P0 items become sprint one. PASS items get held in place. The export wears your agency's lockup, not ours.

Audit card · client-04 · 6 of 14 findings
Exported under your lockup
  • FAIL
    Enhanced Conversions for Web
    Not enabled. Roughly 22% conversion signal loss vs current state.
  • FAIL
    Performance Max · audience signals
    No first-party signals fed. PMax exploring from broad signals only.
  • WARN
    Match types · phrase first
    Three legacy broad campaigns flagged for migration.
  • WARN
    Brand exclusion in PMax
    Brand traffic not excluded. Reported numbers inflated.
  • PASS
    Conversion tracking · GTM
    GA4 and Google Ads conversions firing through server-side GTM.
  • PASS
    Auto-applied recommendations
    Disabled. Always.

Account health · score

62/ 100

Pre-engagement baseline · client-04

  • Tracking integrityFailing
  • PMax audience signalMissing
  • Match-type disciplineDrifting
  • Auto-applyDisabled
  • Account structureClean

Average lift in 90 days · 62 → 86

Your audit lands in your inbox inside four business days, with the score baseline and the sprint plan.

Commission your audit
The offer · in four numbers04 / 04
  • I·Retainer floor

    $1,500

    / month

  • II·From brief to audit

    4

    business days

  • III·No SDR, no AD layer

    0%

    agency markup

  • IV·Founding partner rates

    Q4 2026

    window closes

Standard retainer · Spend over $10K/mo: 8% of spend · Founding partner · Q4 2026

Campaign types · what we run for you

Four campaign types. One senior on the levers.

Levers + KPIs disclosed per card

SEARCH01 / 04

Search

High-intent capture. Exact and phrase match, brand and non-brand split, weekly negative mining.

Levers we pull

  • Single-theme ad groups where they earn it
  • RSA copy iteration on a written hypothesis
  • Sitelinks, callouts, snippets benchmarked
  • Geo and device bid modifiers

KPIs · benchmark

  • Imp share82%
  • CPC$1.84
  • Conv rate6.4%
AI MAX02 / 04

AI Max for Search

Replaces Dynamic Search Ads in September 2026. Gateway to AI Overview placements.

Levers we pull

  • Set up correctly from day one
  • Search Themes seeded from your conversion data
  • Brand-exclusion list maintained
  • AI Overview eligibility audited weekly

KPIs · benchmark

  • AI Overview cov+18 pts
  • CPC−12%
  • Conv rate+0.9 pts
PMAX03 / 04

Performance Max

Asset groups by margin and intent. 50 search themes per group, customer-list exclusions, signal-fed audiences.

Levers we pull

  • Audience signals from first-party CRM
  • Customer-list exclusion (new-customer mode)
  • Asset-level reporting reviewed weekly
  • Brand traffic excluded, tracked separately

KPIs · benchmark

  • ROAS4.8x
  • Asset perfTop 38%
  • Brand bleed0%
DEMAND GEN04 / 04

Demand Gen

Upper-funnel creation: YouTube Shorts, Discover, Gmail. Feeds Search and PMax with warm demand.

Levers we pull

  • Creative refresh every 3 to 4 weeks
  • Lookalike + custom-intent layers
  • Brand and non-brand creative separation
  • View-through attribution monitored

KPIs · benchmark

  • View-thru1.84%
  • Assisted conv+38%
  • CPM−14%

Plus Conversion tracking (GA4 + Enhanced Conversions + server-side GTM), search-term hygiene weekly, and creative-asset cadence across PMax and Demand Gen.

Commission an audit

When the call usually comes in

Three reasons the email lands in our inbox.

  1. Reason 01

    You sold a paid-media retainer and need to staff it.

    Your client signed the package. The senior media buyer you wanted to hire wants $115k loaded. We're the bench you bring in instead. Same delivery, signed by your team, on your invoice. Bundle Google Ads with Meta Ads and SEO under one owner and you land below the unbundled total.

  2. Reason 02

    Your current agency feels junior behind a senior pitch.

    You signed because the strategy call was sharp. Then a junior took over execution, the account manager rotated twice, PMax got set and forgotten, and your CPA drifted up and to the right. We pick up the work with a senior who actually owns the account. No rotation, weekly cadence, named owner.

  3. Reason 03

    You're a founder who wants senior PPC without an agency on top.

    In-house senior PPC costs $85k to $125k loaded. A brand-name agency charges $5,000 to $15,000 a month. We run the same senior work at roughly half the agency rate. No SDR layer, no account-director markup, no rotating roster.

The honest comparison

When white-label Google Ads outsourcing is the right answer. And when it isn't.

CriterionIn-house hireFreelancerBrand-name agencyGrovant
  • Senior media buyer you can emailyesyesdependsyes
  • Google Premier Partnern/arareyesyes
  • You own the Ads accountyesdependsdependsyes
  • Live Looker Studio dashboarddependsnodependsyes
  • Mutual NDA before account accessn/araredependsyes
  • Auto-apply recommendations disableddependsdependsrarealways
  • Fully loaded annual cost$115k+$6 to 30k$60 to 180k$18 to 42k
  • Time to first sprint shipped8 weeks1 week6 weeks1 week
Charter · risk on us
Articles I to IV

Four standing terms.
In writing.

The reasons most paid-media retainers feel like a gamble are also the reasons we put these four articles in the room before anything is signed.

  1. I

    You keep the account, always

    The Google Ads account lives under your brand's MCC, not ours. We operate as a manager link. Revoke access in one click. The history, the audiences, the conversion data, all yours.

  2. II

    Mutual NDA on call one

    Signed before we look at your account. You don't get pitched, you don't get name-dropped. Your client list stays your client list.

  3. III

    Same senior every week

    Named day one, signs every artifact, runs every call. No SDR layer, no rotating account managers, no junior coverage when they go on holiday.

  4. IV

    Month-to-month, always

    No annual lock-in, no termination clause, no minimum spend on us. Stay because the work is good.

Seal of the charter

You can leave after the first sprint. We'd rather you stay because we're shipping.

The cycle · audit, rebuild, test, scale

Every account runs on the same rhythm.

  1. Wk 01

    Audit

    14-point audit, tracking validated, baseline score captured. P0 items locked.

  2. Wk 02

    Rebuild

    Structural fixes ship: account architecture, exclusions, negative lists, conversion tracking.

  3. Wk 02–04

    Test

    Written hypotheses, RSA variants, PMax signal experiments. Measured against baseline.

  4. Wk 04+

    Scale

    Winners get budget, losers killed. Creative refresh shipped. Branded report lands.

First sprint deploys by week two. Audit and score baseline land in four business days.

Start the audit
Google Ads questions

What people ask before handing over the account.

Plain answers about account ownership, attribution, AI Max, and how a white-label Google Ads program actually runs.

  • We manage Search, Display, Shopping, YouTube, Performance Max, and App campaigns. Our certified specialists build campaign architectures tailored to your client's business model and optimize for the metrics that matter most.

  • We deliver white-labeled weekly and monthly reports covering impressions, clicks, conversions, cost per acquisition, ROAS, and strategic recommendations. Reports are branded with your agency's identity and ready to send to clients.

  • Yes. Proper tracking is essential. We set up and verify conversion tracking through Google Tag Manager, Google Ads conversion tags, and GA4. We ensure accurate data before scaling spend so optimization decisions are always data-driven.

  • We work with ad budgets ranging from $2,000 to $500,000+ per month. Our management approach scales with budget size: smaller accounts get efficient high-impact management while enterprise accounts receive dedicated strategists.

  • For most campaigns, we can go from onboarding to launch within 5-7 business days. This includes research, account setup, campaign architecture, ad copywriting, tracking configuration, and a pre-launch quality check.

  • We provide detailed landing page recommendations as part of every engagement, including copy suggestions, CTA placement, page speed improvements, and conversion optimization. For full landing page builds, our design and development team can handle that too.

Don't see your question?Send a quick message →
Reply · within 1 business day

Still have a question we didn't cover? Ask it in the brief. A senior reads every submission inside one business day.

What happens after you send

Three steps. Four business days.

You send the account. The audit lands four business days later. Here is exactly what runs in between.

  1. 01Within 24 hours

    A senior replies

    Not a coordinator, not an SDR. The senior who would run your account replies from a real email, confirms scope, and sends the mutual NDA.

  2. 02Days 2 to 3

    We run the 14-point audit

    After the NDA is signed and the MCC manager link is approved, we audit the account. Tracking, structure, PMax signals, negative lists, asset performance, attribution. No call required to start.

  3. 03Day 04

    Plan and price land

    You get the audit document, a sprint plan, the named senior owner, and a transparent price. Start when ready, or walk away clean.

No follow-up sequence. No drip campaign. If the audit doesn't land in four business days, we eat the next month.

Start step 01
File · WL-GADS-2026/Closing brief
Page 09 of 09

One step

Hand us the account.
We'll send back a plan.

Inside four business days, you get a 14-point audit, a sprint plan, a named senior owner, and a price. No commitment, no follow-up sequence, no rotating account managers.

  • 01Free 14-point audit in 4 business days
  • 02Senior media buyer, named on day one
  • 03Mutual NDA before account access
  • 04Founding partner rates · Q4 2026
Free 14-point audit
Form 02 / 02

Send the account. Audit comes back in four.

Five fields. One business day to a senior reply. No follow-up sequence.

Mutual NDA before account access · You keep the Ads account · Founding partner rates

File sealed · Read by a senior, not a bot

Free audit · 4 biz days

Senior Google Ads under your brand

Commission audit