Technical·Content·Links·Local·AI search
Resell senior SEO to your clients as your own. You brief us, our bench runs the audits, content, links, and AI-search work, and every artifact ships in your name. Resell at your rate and keep the margin. Your clients never know we exist.
Send a site. Inside four business days you get a 124-point audit, a sprint plan, a named senior owner, and a price you can mark up.
The definition
White-label SEO is search work an agency resells to its clients under its own brand. A third-party senior team runs the audits, content, and links behind the scenes, and every deliverable ships in the reseller's name.
It lets an agency offer senior SEO without hiring a specialist or standing up an in-house team. You keep the client relationship and set the price; the partner handles delivery and never appears to the end client.
Hand off the client, the site, and the goal. You stay the strategist and the single point of contact.
A named senior runs the audits, technical fixes, content, links, local, and AI-search work, with two-pass QA before anything reaches you.
Audits, briefs, and reports go out in your name, on your lockup. The client only ever sees you.
How the partnership runs
You brief us, our senior bench runs the program, and every deliverable ships under your lockup. The client only ever sees you. There is no SDR layer and no account-director markup between the brief and the work, so you resell at your rate and keep the margin. Two situations usually start the conversation.
The client signed the package. The senior SEO you wanted to hire wants six figures loaded, and you need delivery this month. We are the bench you bring in instead: same senior execution, signed by your team, on your invoice. Bundle it with paid and you offer a full channel under one roof.
Technical audits keep slipping, content briefs land late, and link outreach stalled two quarters ago. We pick up the work that is falling through: a named senior owner on a weekly cadence. Your lead keeps strategy, we run execution, and capacity stops being the ceiling on what you can sell.
Margin and capacity
Buy delivery wholesale, set the retail price yourself, and add SEO to what you sell without adding headcount. Bundle it with white-label Google Ads and white-label Meta Ads under one owner and you land below the unbundled total.
Your client sees
Only you.
Scope · the retainer index
Six lines of senior work, one named owner running all of them. Pull the whole retainer, or just the lines your in-house lead can no longer cover.
Entries 01 to 06
Site audits, Core Web Vitals (INP, LCP, CLS), crawl and indexation, schema, internal linking, and on-page optimization. Fixes land in your stack via direct CMS push, IndexNow ping, or a pull request.
TechnicalSite audits, Core Web Vitals (INP, LCP, CLS), crawl and indexation, schema, internal linking, and on-page optimization. Fixes land in your stack via direct CMS push, IndexNow ping, or a pull request.
Topical maps, query-intent briefs, on-page copy, editorial review. Briefs handed to your writers, or written and shipped by ours under your byline.
ContentTopical maps, query-intent briefs, on-page copy, editorial review. Briefs handed to your writers, or written and shipped by ours under your byline.
Digital PR placements, founder-led outreach, broken-link reclamation, HARO-style replacements. Every link reviewed for relevance and toxicity before it ships.
AuthorityDigital PR placements, founder-led outreach, broken-link reclamation, HARO-style replacements. Every link reviewed for relevance and toxicity before it ships.
Entity coverage, schema JSON-LD, and response-grade content for ChatGPT, Perplexity, Gemini, and AI Overviews. We track brand citations in answers, not just blue-link rankings.
AI searchEntity coverage, schema JSON-LD, and response-grade content for ChatGPT, Perplexity, Gemini, and AI Overviews. We track brand citations in answers, not just blue-link rankings.
Google Business Profile, citation cleanup, local landing pages, and review schema. Plus replatform plans, redirect maps, and Google update recovery (HCU, spam, core) with a senior on the call.
LocalGoogle Business Profile, citation cleanup, local landing pages, and review schema. Plus replatform plans, redirect maps, and Google update recovery (HCU, spam, core) with a senior on the call.
A monthly branded report and live dashboard: rankings, organic clicks, conversions, work shipped, what is on deck. Your logo, your fonts, your URL. Your client never sees us.
ReportingA monthly branded report and live dashboard: rankings, organic clicks, conversions, work shipped, what is on deck. Your logo, your fonts, your URL. Your client never sees us.
Bundle white-label SEO with Google Ads, Meta Ads, content, or development and you land below the unbundled total. One senior owns the whole stack.
See the full white-label service catalogThe deliverable · what you receive
These six rows are the exact format of the audit we send: every finding gets a status, a priority, and the sprint it is scheduled for. P0 items ship in sprint one. The export wears your agency's lockup, not ours.
What a 124-point audit covers
The same checklist runs on every site, from technical and on-page through to AI-search readiness.
124
checkpoints, every audit
P0–P2
priority on every finding
8
AI-search / GEO checks
4
business days to delivery
This is the format that lands in your inbox inside four business days. No commitment.
Commission your auditIllustrative model · not a client result
We are a founding-partner practice, so the curve below is a model, not a past engagement. It shows the shape SEO tends to take when the work is sequenced correctly: technical cleared early, content and authority compounding from month three. The vertical axis is deliberately unlabeled.
Illustrative curve. Axis unlabeled on purpose. Your real numbers depend on your starting point, competition, and budget.
Core Web Vitals, crawl, and indexation fixes ship first. Little visible movement yet; the foundation is being made crawlable.
Briefs land and pages index. Topical coverage starts pulling long-tail queries up the SERP. The curve begins to bend.
Links and AI-search citations accrue on a now-clean site. Gains stack on prior gains, which is what compounding looks like.
Want to know the shape for your site, not a model? Send the URL. We come back with the audit and the sprint plan inside four business days.
Commission a free auditScope your program
Answer a short set of questions and the scope tool returns a recommended tier, a starting price, and a 30-day plan written for your situation. No call to book, no form to wait on. It adapts to who you are: a reselling agency sees wholesale per-account economics; a direct team sees the business band.
Per-account wholesale and the margin you keep when you resell under your brand.
The business band for your own site, with the same senior execution and scope.
Recommended tier
Essentials, Growth, or Scale, matched to your site count and competition.
A starting price
The wholesale or direct band that fits what you answered. The real number, not a range.
A 30-day plan
What ships in sprint one, what follows, written against your situation.
Adapts as you answer · Tier and price are deterministic
The honest comparison
We are not the cheapest line on this table. Offshore usually is. What you buy at our rate is a named senior owner, two-pass QA before anything reaches your client, white-label by default, and work pushed straight into the CMS. The value rows are where the decision actually lives.
Swipe the table sideways · Cost rows are honest ranges. Offshore can undercut us on price; we compete on the value rows above.
We will say so when white-label SEO outsourcing is the wrong move. Build in-house first if any of these describe you.
You have under roughly $10K in combined client spend. The white-label fee plus our retainer likely exceeds what you would save versus handling it in-house for now.
You want a hands-off, resell-only product with no involvement. We operate as a delivery partner under your direction, not a SaaS or a marketplace.
You are a solo or pre-revenue shop with zero to one paying clients. Get to three before you take on white-label overhead.
Not sure which column you belong in? See the full agency bundle pricing for the cross-channel math.
Compare the bundlesWhite-label SEO pricing
Entry tier · agency wholesale
From$400 / account / mo
Resell at your rate, keep the margin. Resell at your usual ~$1,500 and keep ~$1,100/account. Roughly 70% margin vs. the 50 to 60% most partners leave you.
Your exact tier and price come from the 3-minute scope. Running it for your own site instead of reselling? The wizard shows the direct business band rather than the wholesale rate.
Get the exact figure
Answer a few questions and the scope tool computes the band for your site count, competition, and whether you resell or run it directly. Deterministic, no waiting on a quote.
Reselling someone else's execution under your brand is a trust transaction. These four articles are the terms that make it safe to put your name on our work. They are the only promises we make, and we make them once.
Signed before we touch your client's stack. We never contact your client, never appear on their invoice, and never name-drop you in a pitch.
No annual lock-in, no termination clause, no minimum account count. Scale the bench up or down as your book of clients moves. You stay because the work resells.
Named on day one, signs every artifact, runs every call. No SDR layer, no rotating roster, no junior doing the work behind the brand name.
We return the audit, a sprint plan, and a wholesale price inside four business days. Resell it, white-label it, or walk. Nothing owed either way.
The guarantee
If the audit lands late, we eat the next month. You can leave after sprint one. We would rather you stay because the work keeps reselling.
How a white-label SEO month runs
Two timelines, end to end. First, the free audit path before you commit. Then, once you partner, the 28-day sprint cadence that repeats every month under your lockup.
Not a coordinator, not an SDR. The senior who would run the account replies from a real email, confirms scope, and sends the mutual NDA.
Once the NDA is signed we audit the site. Technical, on-page, content, link profile, and AI-search readiness. No call required to start.
You get the audit document, a sprint plan, the named senior owner, and a wholesale price you can mark up. Resell it, or walk away clean.
No follow-up sequence, no drip campaign. If that free audit does not land in four business days, we eat the first month.
The paid kickoff audit opens the sprint plan in your shared owner doc. P0 items locked, tracking validated. Deeper than the free pre-sale pass.
Sprint 01 ships. Technical fixes and tracking go live on production, pushed to your stack or your client's via CMS or PR.
Sprint 01 closes, sprint 02 brief approved. Mid-cycle metrics reviewed against the plan.
Content briefs handed to your team or written by ours. Link acquisition and local SEO outreach open.
The monthly report ships under your lockup. Your logo, your URL. Next sprint scoped.
First sprint deploys by day seven. The free audit lands in four business days.
Start the free auditPlain answers about how white-label SEO works, reseller margins, AI-search coverage, and white-labeled reporting. Direct enough for an AI Overview to quote.
White label SEO is search work that one team performs and another agency resells to its clients under its own brand. A third-party senior bench runs the audits, content, and links, and every deliverable ships in the reseller's name. Your client only ever sees you.
You brief us, a named senior runs the execution, and every artifact ships under your lockup. In practice: you send the site, we return a free audit and sprint plan in four business days, you mark up our wholesale price, and we deliver each month behind your brand. We never contact your client or appear on their invoice.
No. White-labeling SEO is a standard, legal subcontracting arrangement, the same model that powers white-label software, manufacturing, and agency media buying. What matters is the contract: a mutual NDA, clear ownership of deliverables, and the freedom to present the work as your own. All three are covered in our charter terms.
An SEO reseller is an agency or consultant that sells SEO to its clients but has the work delivered by a specialist partner. The reseller owns the client relationship, the brand, and the margin; the partner owns the execution. It lets you offer senior SEO without hiring a $130k in-house lead.
Send us a client site and get the free audit back. If the wholesale price and the work look right, you mark it up, present it under your brand, and we run it behind the scenes month to month. There is no setup fee, no minimum account count, and no annual lock-in, so you can start with a single client.
Most resellers price at roughly two to three times the wholesale rate, which keeps a healthy margin while staying below what a brand-name agency charges. With our entry tier at $400 per account per month wholesale, reselling around $1,500 keeps about 70 percent. Your exact tier and margin come out of the three-minute scope wizard.
Yes. Generative engine optimization (GEO) is part of every retainer, not an upsell. We build entity coverage and JSON-LD schema, structure content so it can be quoted directly, and track brand citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews, not just classic rankings. The audit flags AI-search gaps in the first pass.
The monthly report ships with your logo, your fonts, and your URL, with no mention of us anywhere. It covers rankings, organic clicks, conversions, work shipped, and what is on deck for the next sprint. You forward it to your client as your own deliverable, or we send it from an address on your domain.
Still have a question we did not cover? Ask it in the brief. A senior reads every submission inside one business day.
One step
Inside four business days you get an audit, a sprint plan, a named senior owner, and a wholesale price you can mark up. No commitment, no follow-up sequence, no rotating account managers.
Five fields. One business day to a senior reply. No follow-up sequence.
Read by a senior, not a bot · Mutual NDA on call one
Free audit · 4 business days
Senior SEO under your brand